#981D3B#981D3B
#981D3B is a dark, vivid red. Relative luminance 0.079; OKLCH L 44.9% C 0.157 H 13.1°. Best body text is #FFFFFF at 8.16:1 contrast (WCAG AA passes).
Color values
| HEX | #981D3B |
|---|---|
| RGB | rgb(152, 29, 59) |
| HSL | hsl(345, 68%, 35%) |
| HSV | hsv(345, 81%, 60%) |
| CMYK | cmyk(0%, 80.9%, 61.2%, 40.4%) |
| CIE-LAB | lab(33.71, 50.89, 14.53) |
| CIE-LCH | lch(33.71, 52.92, 15.93°) |
| OKLab | oklab(44.86% 0.1533 0.0358) |
| OKLCH | oklch(44.86% 0.157 13.1) |
| XYZ | xyz(14.1791, 7.8720, 4.9097) |
| Luminance | 0.0787 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 2.17
Rouge
#AB1239
ΔE00 3.99
Red Wine
#8C0034
ΔE00 4.02
Raspberry (survey)
#B00149
ΔE00 5.25
Purplish Red
#B0054B
ΔE00 5.53
Purple Red
#990147
ΔE00 5.78
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981D3B #1D987A
analogous
#981D78 #981D3B #983C1D
triadic
#981D3B #3B981D #1D3B98
tetradic
#981D3B #78981D #1D987A #3C1D98
square
#981D3B #78981D #1D987A #3C1D98
split-complementary
#981D3B #1D983C #1D7898
monochromatic
#310913 #651327 #981D3B #CB274F #DE5274
Accessibility & contrast
On white
8.16
#981D3B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.57
#981D3B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981D3B
8.16:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981D3B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981D3B | 1.00 | 8.16 | 2.57 | 8.16 |
| #FFFFFF | 8.16 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.57 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.16 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#403F3B
Deuteranopia (green-blind)
#605838
Tritanopia (blue-blind)
#A7002A
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #981d3b; /* rgb */ color: rgb(152, 29, 59); /* oklch */ color: oklch(44.9% 0.157 13.1);
Tailwind
colors: {
custom: {
50: '#bd6670',
500: '#981d3b',
950: '#000000',
},
}SCSS
$custom: #981d3b; $custom-light: #bd6670; $custom-dark: #000000;
JSON
{
"hex": "#981d3b",
"rgb": {
"r": 152,
"g": 29,
"b": 59
},
"hsl": {
"h": 345.366,
"s": 67.956,
"l": 35.49
},
"oklch": {
"l": 0.44863,
"c": 0.15743,
"h": 13.1
},
"luminance": 0.0787
}Semantic roles & 50–950 ramp
primary
#981D3B
secondary
#50C1A5
accent
#EBC03D
background
#FCF6F6
surface
#F8EBEC
border
#D1C6C7
text
#130707
muted
#827A7A