#981C43#981C43
#981C43 is a dark, vivid pink. Relative luminance 0.079; OKLCH L 45.0% C 0.159 H 8.6°. Best body text is #FFFFFF at 8.13:1 contrast (WCAG AA passes).
Color values
| HEX | #981C43 |
|---|---|
| RGB | rgb(152, 28, 67) |
| HSL | hsl(341, 69%, 35%) |
| HSV | hsv(341, 82%, 60%) |
| CMYK | cmyk(0%, 81.6%, 55.9%, 40.4%) |
| CIE-LAB | lab(33.80, 51.76, 9.42) |
| CIE-LCH | lch(33.80, 52.61, 10.32°) |
| OKLab | oklab(44.99% 0.1575 0.024) |
| OKLCH | oklch(44.99% 0.159 8.6) |
| XYZ | xyz(14.3787, 7.9132, 6.0794) |
| Luminance | 0.0791 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.84
Purple Red
#990147
ΔE00 3.24
Berry
#990F4B
ΔE00 3.45
Red Wine
#8C0034
ΔE00 4.08
Raspberry (survey)
#B00149
ΔE00 4.30
Purplish Red
#B0054B
ΔE00 4.37
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981C43 #1C9871
analogous
#981C81 #981C43 #98331C
triadic
#981C43 #43981C #1C4398
tetradic
#981C43 #81981C #1C9871 #331C98
square
#981C43 #81981C #1C9871 #331C98
split-complementary
#981C43 #1C9833 #1C8198
monochromatic
#310915 #64122C #981C43 #CC265A #DF507D
Accessibility & contrast
On white
8.13
#981C43 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.58
#981C43 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981C43
8.13:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981C43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981C43 | 1.00 | 8.13 | 2.58 | 8.13 |
| #FFFFFF | 8.13 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.58 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.13 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E4044
Deuteranopia (green-blind)
#5E5840
Tritanopia (blue-blind)
#A6002D
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #981c43; /* rgb */ color: rgb(152, 28, 67); /* oklch */ color: oklch(45.0% 0.159 8.6);
Tailwind
colors: {
custom: {
50: '#bd6676',
500: '#981c43',
950: '#000000',
},
}SCSS
$custom: #981c43; $custom-light: #bd6676; $custom-dark: #000000;
JSON
{
"hex": "#981c43",
"rgb": {
"r": 152,
"g": 28,
"b": 67
},
"hsl": {
"h": 341.129,
"s": 68.889,
"l": 35.294
},
"oklch": {
"l": 0.44988,
"c": 0.15926,
"h": 8.6
},
"luminance": 0.07911
}Semantic roles & 50–950 ramp
primary
#981C43
secondary
#4EC19D
accent
#ECB43C
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B