#981C41#981C41
#981C41 is a dark, vivid pink. Relative luminance 0.079; OKLCH L 44.9% C 0.159 H 9.7°. Best body text is #FFFFFF at 8.15:1 contrast (WCAG AA passes).
Color values
| HEX | #981C41 |
|---|---|
| RGB | rgb(152, 28, 65) |
| HSL | hsl(342, 69%, 35%) |
| HSV | hsv(342, 82%, 60%) |
| CMYK | cmyk(0%, 81.6%, 57.2%, 40.4%) |
| CIE-LAB | lab(33.75, 51.60, 10.66) |
| CIE-LCH | lch(33.75, 52.69, 11.67°) |
| OKLab | oklab(44.94% 0.1567 0.0269) |
| OKLCH | oklch(44.94% 0.159 9.7) |
| XYZ | xyz(14.3197, 7.8897, 5.7688) |
| Luminance | 0.0789 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.39
Purple Red
#990147
ΔE00 3.80
Red Wine
#8C0034
ΔE00 3.86
Berry
#990F4B
ΔE00 4.08
Raspberry (survey)
#B00149
ΔE00 4.39
Purplish Red
#B0054B
ΔE00 4.52
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981C41 #1C9873
analogous
#981C7F #981C41 #98351C
triadic
#981C41 #41981C #1C4198
tetradic
#981C41 #7F981C #1C9873 #351C98
square
#981C41 #7F981C #1C9873 #351C98
split-complementary
#981C41 #1C9835 #1C7F98
monochromatic
#310915 #64122B #981C41 #CC2657 #DF507A
Accessibility & contrast
On white
8.15
#981C41 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.58
#981C41 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981C41
8.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981C41 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981C41 | 1.00 | 8.15 | 2.58 | 8.15 |
| #FFFFFF | 8.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.58 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F3F42
Deuteranopia (green-blind)
#5F583E
Tritanopia (blue-blind)
#A7002C
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #981c41; /* rgb */ color: rgb(152, 28, 65); /* oklch */ color: oklch(44.9% 0.159 9.7);
Tailwind
colors: {
custom: {
50: '#bd6675',
500: '#981c41',
950: '#000000',
},
}SCSS
$custom: #981c41; $custom-light: #bd6675; $custom-dark: #000000;
JSON
{
"hex": "#981c41",
"rgb": {
"r": 152,
"g": 28,
"b": 65
},
"hsl": {
"h": 342.097,
"s": 68.889,
"l": 35.294
},
"oklch": {
"l": 0.44935,
"c": 0.15895,
"h": 9.7
},
"luminance": 0.07888
}Semantic roles & 50–950 ramp
primary
#981C41
secondary
#4EC19F
accent
#ECB73C
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B