#9740BD#9740BD

#9740BD is a mid, vivid purple. Relative luminance 0.139; OKLCH L 54.3% C 0.196 H 313.9°. Best body text is #FFFFFF at 5.55:1 contrast (WCAG AA passes).

Color values

HEX	#9740BD
RGB	rgb(151, 64, 189)
HSL	hsl(282, 49%, 50%)
HSV	hsv(282, 66%, 74%)
CMYK	cmyk(20.1%, 66.1%, 0%, 25.9%)
CIE-LAB	lab(44.12, 55.92, -50.20)
CIE-LCH	lch(44.12, 75.15, 318.09°)
OKLab	oklab(54.26% 0.1357 -0.1413)
OKLCH	oklch(54.26% 0.196 313.9)
XYZ	xyz(23.7796, 13.9210, 49.5686)
Luminance	0.1392 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740BD #66BD40

analogous

#5940BD #9740BD #BD40A5

triadic

#9740BD #BD9740 #40BD97

tetradic

#9740BD #BD5940 #66BD40 #40A5BD

square

#9740BD #BD5940 #66BD40 #40A5BD

split-complementary

#9740BD #A5BD40 #40BD59

monochromatic

#4E2162 #72318F #9740BD #B06DCD #C99ADD

Accessibility & contrast

On white

5.55

#9740BD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#9740BD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740BD

5.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740BD	#FFFFFF	#000000	##FFFFFF
##9740BD	1.00	5.55	3.78	5.55
#FFFFFF	5.55	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0064C1

Deuteranopia (green-blind)

#3A6ABA

Tritanopia (blue-blind)

#935879

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #9740bd;
/* rgb */ color: rgb(151, 64, 189);
/* oklch */ color: oklch(54.3% 0.196 313.9);

Tailwind

colors: {
  custom: {
    50: '#b97bd1',
    500: '#9740bd',
    950: '#000000',
  },
}

SCSS

$custom: #9740bd;
$custom-light: #b97bd1;
$custom-dark: #000000;

JSON

{
  "hex": "#9740bd",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 189
  },
  "hsl": {
    "h": 281.76,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.54262,
    "c": 0.19589,
    "h": 313.9
  },
  "luminance": 0.1392
}

Semantic roles & 50–950 ramp

primary

#9740BD

secondary

#A1C990

accent

#D94F79

background

#FBF7FC

surface

#F7EEF9

border

#D0C9D2

text

#120A14

muted

#817C82

Preview Lab

Preview with #9740BD

Body copy rendered with the generated semantic roles for this colour.

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