#BD5940#BD5940

#BD5940 is a mid, vivid red. Relative luminance 0.183; OKLCH L 58.3% C 0.135 H 35.2°. Best body text is #000000 at 4.67:1 contrast (WCAG AA passes).

Color values

HEX	#BD5940
RGB	rgb(189, 89, 64)
HSL	hsl(12, 49%, 50%)
HSV	hsv(12, 66%, 74%)
CMYK	cmyk(0%, 52.9%, 66.1%, 25.9%)
CIE-LAB	lab(49.90, 38.36, 33.33)
CIE-LCH	lch(49.90, 50.82, 40.98°)
OKLab	oklab(58.26% 0.1103 0.0778)
OKLCH	oklch(58.26% 0.135 35.2)
XYZ	xyz(25.4864, 18.3368, 7.0467)
Luminance	0.1833 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#BD5940 #40A4BD

analogous

#BD4066 #BD5940 #BD9840

triadic

#BD5940 #40BD59 #5940BD

tetradic

#BD5940 #66BD40 #40A4BD #9840BD

square

#BD5940 #66BD40 #40A4BD #9840BD

split-complementary

#BD5940 #40BD98 #4066BD

monochromatic

#622E21 #8F4331 #BD5940 #CD806D #DDA89A

Accessibility & contrast

On white

4.50

#BD5940 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

4.67

#BD5940 on #000000

AA ✓AA large ✓AAA ✗

Best text color

#000000 on #BD5940

4.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##BD5940	#FFFFFF	#000000	##000000
##BD5940	1.00	4.50	4.67	4.67
#FFFFFF	4.50	1.00	21.00	21.00
#000000	4.67	21.00	1.00	1.00
##000000	4.67	21.00	1.00	1.00

Color blindness preview

Protanopia (red-blind)

#73693D

Deuteranopia (green-blind)

#8C7F3E

Tritanopia (blue-blind)

#CF4653

Achromatopsia (no color)

#777777

Design tokens & code

CSS

--color: #bd5940;
/* rgb */ color: rgb(189, 89, 64);
/* oklch */ color: oklch(58.3% 0.135 35.2);

Tailwind

colors: {
  custom: {
    50: '#d78a75',
    500: '#bd5940',
    950: '#000000',
  },
}

SCSS

$custom: #bd5940;
$custom-light: #d78a75;
$custom-dark: #000000;

JSON

{
  "hex": "#bd5940",
  "rgb": {
    "r": 189,
    "g": 89,
    "b": 64
  },
  "hsl": {
    "h": 12,
    "s": 49.407,
    "l": 49.608
  },
  "oklch": {
    "l": 0.58263,
    "c": 0.13494,
    "h": 35.2
  },
  "luminance": 0.18334
}

Semantic roles & 50–950 ramp

primary

#BD5940

secondary

#90BEC9

accent

#BDD94F

background

#FEF8F7

surface

#FCF0ED

border

#D5CBC8

text

#160C08

muted

#847D7B

Preview Lab

Preview with #BD5940

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →