#9740B4#9740B4

#9740B4 is a mid, vivid purple. Relative luminance 0.135; OKLCH L 53.7% C 0.187 H 316.7°. Best body text is #FFFFFF at 5.66:1 contrast (WCAG AA passes).

Color values

HEX	#9740B4
RGB	rgb(151, 64, 180)
HSL	hsl(285, 48%, 48%)
HSV	hsv(285, 64%, 71%)
CMYK	cmyk(16.1%, 64.4%, 0%, 29.4%)
CIE-LAB	lab(43.57, 54.06, -45.81)
CIE-LCH	lch(43.57, 70.86, 319.72°)
OKLab	oklab(53.69% 0.136 -0.1284)
OKLCH	oklch(53.69% 0.187 316.7)
XYZ	xyz(22.8329, 13.5423, 44.5823)
Luminance	0.1354 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740B4 #5DB440

analogous

#5D40B4 #9740B4 #B44097

triadic

#9740B4 #B49740 #40B497

tetradic

#9740B4 #B45D40 #5DB440 #4097B4

square

#9740B4 #B45D40 #5DB440 #4097B4

split-complementary

#9740B4 #97B440 #40B45D

monochromatic

#4B205A #713087 #9740B4 #B168C9 #C895D9

Accessibility & contrast

On white

5.66

#9740B4 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.71

#9740B4 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740B4

5.66:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740B4	#FFFFFF	#000000	##FFFFFF
##9740B4	1.00	5.66	3.71	5.66
#FFFFFF	5.66	1.00	21.00	1.00
#000000	3.71	21.00	1.00	21.00
##FFFFFF	5.66	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1562B8

Deuteranopia (green-blind)

#426AB1

Tritanopia (blue-blind)

#965574

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #9740b4;
/* rgb */ color: rgb(151, 64, 180);
/* oklch */ color: oklch(53.7% 0.187 316.7);

Tailwind

colors: {
  custom: {
    50: '#b97bcb',
    500: '#9740b4',
    950: '#000000',
  },
}

SCSS

$custom: #9740b4;
$custom-light: #b97bcb;
$custom-dark: #000000;

JSON

{
  "hex": "#9740b4",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 180
  },
  "hsl": {
    "h": 285,
    "s": 47.541,
    "l": 47.843
  },
  "oklch": {
    "l": 0.53689,
    "c": 0.18707,
    "h": 316.7
  },
  "luminance": 0.13541
}

Semantic roles & 50–950 ramp

primary

#9740B4

secondary

#99C58B

accent

#D75172

background

#FBF7FC

surface

#F6EEF8

border

#D0C9D1

text

#120A13

muted

#817C82

Preview Lab

Preview with #9740B4

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →