#973774#973774

#973774 is a mid, vivid pink. Relative luminance 0.106; OKLCH L 49.2% C 0.146 H 344.7°. Best body text is #FFFFFF at 6.74:1 contrast (WCAG AA passes).

Color values

HEX	#973774
RGB	rgb(151, 55, 116)
HSL	hsl(322, 47%, 40%)
HSV	hsv(322, 64%, 59%)
CMYK	cmyk(0%, 63.6%, 23.2%, 40.8%)
CIE-LAB	lab(38.85, 46.82, -14.47)
CIE-LCH	lch(38.85, 49.01, 342.82°)
OKLab	oklab(49.2% 0.1407 -0.0384)
OKLCH	oklch(49.2% 0.146 344.7)
XYZ	xyz(17.2816, 10.5743, 17.6505)
Luminance	0.1057 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973774 #37975A

analogous

#8A3797 #973774 #973744

triadic

#973774 #749737 #377497

tetradic

#973774 #978A37 #37975A #374497

square

#973774 #978A37 #37975A #374497

split-complementary

#973774 #449737 #37978A

monochromatic

#3D162F #6A2752 #973774 #BE4D95 #CF7AB0

Accessibility & contrast

On white

6.74

#973774 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.11

#973774 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #973774

6.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973774	#FFFFFF	#000000	##FFFFFF
##973774	1.00	6.74	3.11	6.74
#FFFFFF	6.74	1.00	21.00	1.00
#000000	3.11	21.00	1.00	21.00
##FFFFFF	6.74	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#405176

Deuteranopia (green-blind)

#5C6172

Tritanopia (blue-blind)

#A13650

Achromatopsia (no color)

#5B5B5B

Design tokens & code

CSS

--color: #973774;
/* rgb */ color: rgb(151, 55, 116);
/* oklch */ color: oklch(49.2% 0.146 344.7);

Tailwind

colors: {
  custom: {
    50: '#b9749c',
    500: '#973774',
    950: '#000000',
  },
}

SCSS

$custom: #973774;
$custom-light: #b9749c;
$custom-dark: #000000;

JSON

{
  "hex": "#973774",
  "rgb": {
    "r": 151,
    "g": 55,
    "b": 116
  },
  "hsl": {
    "h": 321.875,
    "s": 46.602,
    "l": 40.392
  },
  "oklch": {
    "l": 0.49204,
    "c": 0.1459,
    "h": 344.7
  },
  "luminance": 0.10573
}

Semantic roles & 50–950 ramp

primary

#973774

secondary

#72B88C

accent

#D68252

background

#FBF7F9

surface

#F6EDF2

border

#D0C8CC

text

#12090E

muted

#817B7E

Preview Lab

Preview with #973774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →