#973744#973744

#973744 is a mid, vivid red. Relative luminance 0.097; OKLCH L 47.6% C 0.129 H 15.4°. Best body text is #FFFFFF at 7.13:1 contrast (WCAG AA passes).

Color values

HEX	#973744
RGB	rgb(151, 55, 68)
HSL	hsl(352, 47%, 40%)
HSV	hsv(352, 64%, 59%)
CMYK	cmyk(0%, 63.6%, 55%, 40.8%)
CIE-LAB	lab(37.36, 41.26, 13.64)
CIE-LCH	lch(37.36, 43.45, 18.29°)
OKLab	oklab(47.6% 0.1241 0.0342)
OKLCH	oklch(47.6% 0.129 15.4)
XYZ	xyz(15.1734, 9.7310, 6.5470)
Luminance	0.0973 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973744 #37978A

analogous

#973774 #973744 #975A37

triadic

#973744 #449737 #374497

tetradic

#973744 #749737 #37978A #5A3797

square

#973744 #749737 #37978A #5A3797

split-complementary

#973744 #37975A #377497

monochromatic

#3D161C #6A2730 #973744 #BE4D5C #CF7A85

Accessibility & contrast

On white

7.13

#973744 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.95

#973744 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973744

7.13:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973744	#FFFFFF	#000000	##FFFFFF
##973744	1.00	7.13	2.95	7.13
#FFFFFF	7.13	1.00	21.00	1.00
#000000	2.95	21.00	1.00	21.00
##FFFFFF	7.13	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4B44

Deuteranopia (green-blind)

#665F42

Tritanopia (blue-blind)

#A5263C

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #973744;
/* rgb */ color: rgb(151, 55, 68);
/* oklch */ color: oklch(47.6% 0.129 15.4);

Tailwind

colors: {
  custom: {
    50: '#bb7377',
    500: '#973744',
    950: '#000000',
  },
}

SCSS

$custom: #973744;
$custom-light: #bb7377;
$custom-dark: #000000;

JSON

{
  "hex": "#973744",
  "rgb": {
    "r": 151,
    "g": 55,
    "b": 68
  },
  "hsl": {
    "h": 351.875,
    "s": 46.602,
    "l": 40.392
  },
  "oklch": {
    "l": 0.476,
    "c": 0.1287,
    "h": 15.4
  },
  "luminance": 0.09729
}

Semantic roles & 50–950 ramp

primary

#973744

secondary

#72B8AE

accent

#D6C452

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #973744

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →