#973723#973723

#973723 is a mid, vivid red. Relative luminance 0.094; OKLCH L 47.0% C 0.133 H 33.5°. Best body text is #FFFFFF at 7.27:1 contrast (WCAG AA passes).

Color values

HEX	#973723
RGB	rgb(151, 55, 35)
HSL	hsl(10, 62%, 36%)
HSV	hsv(10, 77%, 59%)
CMYK	cmyk(0%, 63.6%, 76.8%, 40.8%)
CIE-LAB	lab(36.81, 39.13, 33.08)
CIE-LCH	lch(36.81, 51.24, 40.21°)
OKLab	oklab(47.01% 0.1111 0.0736)
OKLCH	oklch(47.01% 0.133 33.5)
XYZ	xyz(14.4336, 9.4351, 2.6509)
Luminance	0.0943 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973723 #238397

analogous

#972349 #973723 #977123

triadic

#973723 #239737 #372397

tetradic

#973723 #499723 #238397 #712397

square

#973723 #499723 #238397 #712397

split-complementary

#973723 #239771 #234997

monochromatic

#34130C #652517 #973723 #C9492F #D9715B

Accessibility & contrast

On white

7.27

#973723 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.89

#973723 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973723

7.27:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973723	#FFFFFF	#000000	##FFFFFF
##973723	1.00	7.27	2.89	7.27
#FFFFFF	7.27	1.00	21.00	1.00
#000000	2.89	21.00	1.00	21.00
##FFFFFF	7.27	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524920

Deuteranopia (green-blind)

#6A5E20

Tritanopia (blue-blind)

#A61F33

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #973723;
/* rgb */ color: rgb(151, 55, 35);
/* oklch */ color: oklch(47.0% 0.133 33.5);

Tailwind

colors: {
  custom: {
    50: '#bd725f',
    500: '#973723',
    950: '#000000',
  },
}

SCSS

$custom: #973723;
$custom-light: #bd725f;
$custom-dark: #000000;

JSON

{
  "hex": "#973723",
  "rgb": {
    "r": 151,
    "g": 55,
    "b": 35
  },
  "hsl": {
    "h": 10.345,
    "s": 62.366,
    "l": 36.471
  },
  "oklch": {
    "l": 0.47013,
    "c": 0.13329,
    "h": 33.5
  },
  "luminance": 0.09433
}

Semantic roles & 50–950 ramp

primary

#973723

secondary

#58ACBE

accent

#C9E542

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #973723

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →