#972349#972349
#972349 is a mid, vivid pink. Relative luminance 0.083; OKLCH L 45.5% C 0.153 H 6.4°. Best body text is #FFFFFF at 7.92:1 contrast (WCAG AA passes).
Color values
| HEX | #972349 |
|---|---|
| RGB | rgb(151, 35, 73) |
| HSL | hsl(340, 62%, 36%) |
| HSV | hsv(340, 77%, 59%) |
| CMYK | cmyk(0%, 76.8%, 51.7%, 40.8%) |
| CIE-LAB | lab(34.53, 49.79, 6.50) |
| CIE-LCH | lch(34.53, 50.21, 7.44°) |
| OKLab | oklab(45.54% 0.152 0.0169) |
| OKLCH | oklch(45.54% 0.153 6.4) |
| XYZ | xyz(14.5674, 8.2644, 7.1301) |
| Luminance | 0.0826 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Berry
#990F4B
ΔE00 2.71
Purple Red
#990147
ΔE00 3.03
Cranberry
#9E003A
ΔE00 4.44
Purplish Red
#B0054B
ΔE00 4.59
Raspberry (survey)
#B00149
ΔE00 4.71
Violet Red
#A50055
ΔE00 4.72
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#972349 #239771
analogous
#972383 #972349 #973723
triadic
#972349 #499723 #234997
tetradic
#972349 #839723 #239771 #372397
square
#972349 #839723 #239771 #372397
split-complementary
#972349 #239737 #238397
monochromatic
#340C19 #651731 #972349 #C92F61 #D95B85
Accessibility & contrast
On white
7.92
#972349 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.65
#972349 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #972349
7.92:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##972349 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##972349 | 1.00 | 7.92 | 2.65 | 7.92 |
| #FFFFFF | 7.92 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.65 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.92 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#40424A
Deuteranopia (green-blind)
#5E5A46
Tritanopia (blue-blind)
#A50433
Achromatopsia (no color)
#515151
Design tokens & code
CSS
--color: #972349; /* rgb */ color: rgb(151, 35, 73); /* oklch */ color: oklch(45.5% 0.153 6.4);
Tailwind
colors: {
custom: {
50: '#bb697b',
500: '#972349',
950: '#000000',
},
}SCSS
$custom: #972349; $custom-light: #bb697b; $custom-dark: #000000;
JSON
{
"hex": "#972349",
"rgb": {
"r": 151,
"g": 35,
"b": 73
},
"hsl": {
"h": 340.345,
"s": 62.366,
"l": 36.471
},
"oklch": {
"l": 0.45538,
"c": 0.15291,
"h": 6.4
},
"luminance": 0.08262
}Semantic roles & 50–950 ramp
primary
#972349
secondary
#58BE9C
accent
#E5B042
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130709
muted
#827A7B