#97304D#97304D

#97304D is a mid, vivid pink. Relative luminance 0.092; OKLCH L 47.0% C 0.139 H 7.1°. Best body text is #FFFFFF at 7.38:1 contrast (WCAG AA passes).

Color values

HEX	#97304D
RGB	rgb(151, 48, 77)
HSL	hsl(343, 52%, 39%)
HSV	hsv(343, 68%, 59%)
CMYK	cmyk(0%, 68.2%, 49%, 40.8%)
CIE-LAB	lab(36.43, 45.19, 6.61)
CIE-LCH	lch(36.43, 45.67, 8.32°)
OKLab	oklab(46.98% 0.1376 0.0173)
OKLCH	oklch(46.98% 0.139 7.1)
XYZ	xyz(15.1602, 9.2310, 8.0032)
Luminance	0.0923 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97304D #30977A

analogous

#973081 #97304D #974730

triadic

#97304D #4D9730 #304D97

tetradic

#97304D #819730 #30977A #473097

square

#97304D #819730 #30977A #473097

split-complementary

#97304D #309747 #308197

monochromatic

#3A121E #692135 #97304D #C34166 #D2708B

Accessibility & contrast

On white

7.38

#97304D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.85

#97304D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97304D

7.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97304D	#FFFFFF	#000000	##FFFFFF
##97304D	1.00	7.38	2.85	7.38
#FFFFFF	7.38	1.00	21.00	1.00
#000000	2.85	21.00	1.00	21.00
##FFFFFF	7.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#47494E

Deuteranopia (green-blind)

#625D4B

Tritanopia (blue-blind)

#A4203B

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #97304d;
/* rgb */ color: rgb(151, 48, 77);
/* oklch */ color: oklch(47.0% 0.139 7.1);

Tailwind

colors: {
  custom: {
    50: '#ba6f7e',
    500: '#97304d',
    950: '#000000',
  },
}

SCSS

$custom: #97304d;
$custom-light: #ba6f7e;
$custom-dark: #000000;

JSON

{
  "hex": "#97304d",
  "rgb": {
    "r": 151,
    "g": 48,
    "b": 77
  },
  "hsl": {
    "h": 343.107,
    "s": 51.759,
    "l": 39.02
  },
  "oklch": {
    "l": 0.46978,
    "c": 0.13871,
    "h": 7.1
  },
  "luminance": 0.09229
}

Semantic roles & 50–950 ramp

primary

#97304D

secondary

#6AB9A3

accent

#DBB34D

background

#FCF7F7

surface

#F8EDEE

border

#D1C8C9

text

#12080A

muted

#817B7C

Preview Lab

Preview with #97304D

Body copy rendered with the generated semantic roles for this colour.

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