#973040#973040

#973040 is a mid, vivid red. Relative luminance 0.091; OKLCH L 46.6% C 0.137 H 15.2°. Best body text is #FFFFFF at 7.47:1 contrast (WCAG AA passes).

Color values

HEX	#973040
RGB	rgb(151, 48, 64)
HSL	hsl(351, 52%, 39%)
HSV	hsv(351, 68%, 59%)
CMYK	cmyk(0%, 68.2%, 57.6%, 40.8%)
CIE-LAB	lab(36.11, 44.06, 14.49)
CIE-LCH	lch(36.11, 46.38, 18.21°)
OKLab	oklab(46.64% 0.1324 0.036)
OKLCH	oklch(46.64% 0.137 15.2)
XYZ	xyz(14.7462, 9.0654, 5.8228)
Luminance	0.0906 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#973040 #309787

analogous

#973074 #973040 #975430

triadic

#973040 #409730 #304097

tetradic

#973040 #749730 #309787 #543097

square

#973040 #749730 #309787 #543097

split-complementary

#973040 #309754 #307497

monochromatic

#3A1219 #69212C #973040 #C34156 #D2707F

Accessibility & contrast

On white

7.47

#973040 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.81

#973040 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #973040

7.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##973040	#FFFFFF	#000000	##FFFFFF
##973040	1.00	7.47	2.81	7.47
#FFFFFF	7.47	1.00	21.00	1.00
#000000	2.81	21.00	1.00	21.00
##FFFFFF	7.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A4740

Deuteranopia (green-blind)

#645D3D

Tritanopia (blue-blind)

#A51B36

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #973040;
/* rgb */ color: rgb(151, 48, 64);
/* oklch */ color: oklch(46.6% 0.137 15.2);

Tailwind

colors: {
  custom: {
    50: '#bb6f74',
    500: '#973040',
    950: '#000000',
  },
}

SCSS

$custom: #973040;
$custom-light: #bb6f74;
$custom-dark: #000000;

JSON

{
  "hex": "#973040",
  "rgb": {
    "r": 151,
    "g": 48,
    "b": 64
  },
  "hsl": {
    "h": 350.68,
    "s": 51.759,
    "l": 39.02
  },
  "oklch": {
    "l": 0.4664,
    "c": 0.13719,
    "h": 15.2
  },
  "luminance": 0.09063
}

Semantic roles & 50–950 ramp

primary

#973040

secondary

#6AB9AD

accent

#DBC54D

background

#FCF6F7

surface

#F8ECED

border

#D1C7C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #973040

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →