#97301D#97301D

#97301D is a mid, vivid red. Relative luminance 0.088; OKLCH L 46.1% C 0.141 H 32.6°. Best body text is #FFFFFF at 7.62:1 contrast (WCAG AA passes).

Color values

HEX	#97301D
RGB	rgb(151, 48, 29)
HSL	hsl(9, 68%, 35%)
HSV	hsv(9, 81%, 59%)
CMYK	cmyk(0%, 68.2%, 80.8%, 40.8%)
CIE-LAB	lab(35.56, 42.06, 35.12)
CIE-LCH	lch(35.56, 54.79, 39.86°)
OKLab	oklab(46.06% 0.1191 0.0763)
OKLCH	oklch(46.06% 0.141 32.6)
XYZ	xyz(14.0428, 8.7840, 2.1182)
Luminance	0.0878 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97301D #1D8497

analogous

#971D47 #97301D #976D1D

triadic

#97301D #1D9730 #301D97

tetradic

#97301D #47971D #1D8497 #6D1D97

square

#97301D #47971D #1D8497 #6D1D97

split-complementary

#97301D #1D976D #1D4797

monochromatic

#300F09 #642013 #97301D #CA4027 #DE6751

Accessibility & contrast

On white

7.62

#97301D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.76

#97301D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97301D

7.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97301D	#FFFFFF	#000000	##FFFFFF
##97301D	1.00	7.62	2.76	7.62
#FFFFFF	7.62	1.00	21.00	1.00
#000000	2.76	21.00	1.00	21.00
##FFFFFF	7.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E451A

Deuteranopia (green-blind)

#675C19

Tritanopia (blue-blind)

#A7102C

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #97301d;
/* rgb */ color: rgb(151, 48, 29);
/* oklch */ color: oklch(46.1% 0.141 32.6);

Tailwind

colors: {
  custom: {
    50: '#be6e5a',
    500: '#97301d',
    950: '#000000',
  },
}

SCSS

$custom: #97301d;
$custom-light: #be6e5a;
$custom-dark: #000000;

JSON

{
  "hex": "#97301d",
  "rgb": {
    "r": 151,
    "g": 48,
    "b": 29
  },
  "hsl": {
    "h": 9.344,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.46057,
    "c": 0.14139,
    "h": 32.6
  },
  "luminance": 0.08782
}

Semantic roles & 50–950 ramp

primary

#97301D

secondary

#4FAFC0

accent

#D0EB3D

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140704

muted

#827A79

Preview Lab

Preview with #97301D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →