#301D97#301D97

#301D97 is a dark, vivid blue. Relative luminance 0.037; OKLCH L 35.4% C 0.183 H 278.6°. Best body text is #FFFFFF at 12.01:1 contrast (WCAG AA passes).

Color values

HEX	#301D97
RGB	rgb(48, 29, 151)
HSL	hsl(249, 68%, 35%)
HSV	hsv(249, 81%, 59%)
CMYK	cmyk(68.2%, 80.8%, 0%, 40.8%)
CIE-LAB	lab(22.80, 44.75, -62.69)
CIE-LCH	lch(22.80, 77.02, 305.52°)
OKLab	oklab(35.44% 0.0273 -0.1811)
OKLCH	oklch(35.44% 0.183 278.6)
XYZ	xyz(7.2424, 3.7409, 29.6125)
Luminance	0.0374 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D97 #84971D

analogous

#1D4797 #301D97 #6D1D97

triadic

#301D97 #97301D #1D9730

tetradic

#301D97 #971D47 #84971D #1D976D

square

#301D97 #971D47 #84971D #1D976D

split-complementary

#301D97 #976D1D #47971D

monochromatic

#0F0930 #201364 #301D97 #4027CA #6751DE

Accessibility & contrast

On white

12.01

#301D97 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.75

#301D97 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D97

12.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D97	#FFFFFF	#000000	##FFFFFF
##301D97	1.00	12.01	1.75	12.01
#FFFFFF	12.01	1.00	21.00	1.00
#000000	1.75	21.00	1.00	21.00
##FFFFFF	12.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B9A

Deuteranopia (green-blind)

#003195

Tritanopia (blue-blind)

#00425A

Achromatopsia (no color)

#363636

Design tokens & code

CSS

--color: #301d97;
/* rgb */ color: rgb(48, 29, 151);
/* oklch */ color: oklch(35.4% 0.183 278.6);

Tailwind

colors: {
  custom: {
    50: '#785db7',
    500: '#301d97',
    950: '#000000',
  },
}

SCSS

$custom: #301d97;
$custom-light: #785db7;
$custom-dark: #000000;

JSON

{
  "hex": "#301d97",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 151
  },
  "hsl": {
    "h": 249.344,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.3544,
    "c": 0.18312,
    "h": 278.6
  },
  "luminance": 0.03741
}

Semantic roles & 50–950 ramp

primary

#301D97

secondary

#AFC04F

accent

#EB3DD0

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301D97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →