#97301C#97301C

#97301C is a mid, vivid red. Relative luminance 0.088; OKLCH L 46.0% C 0.142 H 33.0°. Best body text is #FFFFFF at 7.62:1 contrast (WCAG AA passes).

Color values

HEX	#97301C
RGB	rgb(151, 48, 28)
HSL	hsl(10, 69%, 35%)
HSV	hsv(10, 81%, 59%)
CMYK	cmyk(0%, 68.2%, 81.5%, 40.8%)
CIE-LAB	lab(35.56, 42.03, 35.65)
CIE-LCH	lch(35.56, 55.11, 40.30°)
OKLab	oklab(46.05% 0.1187 0.0771)
OKLCH	oklch(46.05% 0.142 33)
XYZ	xyz(14.0307, 8.7791, 2.0541)
Luminance	0.0878 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97301C #1C8397

analogous

#971C46 #97301C #976D1C

triadic

#97301C #1C9730 #301C97

tetradic

#97301C #46971C #1C8397 #6D1C97

square

#97301C #46971C #1C8397 #6D1C97

split-complementary

#97301C #1C976D #1C4697

monochromatic

#300F09 #632012 #97301C #CB4026 #DE664F

Accessibility & contrast

On white

7.62

#97301C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.76

#97301C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97301C

7.62:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97301C	#FFFFFF	#000000	##FFFFFF
##97301C	1.00	7.62	2.76	7.62
#FFFFFF	7.62	1.00	21.00	1.00
#000000	2.76	21.00	1.00	21.00
##FFFFFF	7.62	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4519

Deuteranopia (green-blind)

#675C18

Tritanopia (blue-blind)

#A70F2C

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #97301c;
/* rgb */ color: rgb(151, 48, 28);
/* oklch */ color: oklch(46.0% 0.142 33.0);

Tailwind

colors: {
  custom: {
    50: '#be6e5a',
    500: '#97301c',
    950: '#000000',
  },
}

SCSS

$custom: #97301c;
$custom-light: #be6e5a;
$custom-dark: #000000;

JSON

{
  "hex": "#97301c",
  "rgb": {
    "r": 151,
    "g": 48,
    "b": 28
  },
  "hsl": {
    "h": 9.756,
    "s": 68.715,
    "l": 35.098
  },
  "oklch": {
    "l": 0.46047,
    "c": 0.14158,
    "h": 33
  },
  "luminance": 0.08777
}

Semantic roles & 50–950 ramp

primary

#97301C

secondary

#4EAEC1

accent

#CFEC3C

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140704

muted

#827A79

Preview Lab

Preview with #97301C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →