#301C97#301C97

#301C97 is a dark, vivid blue. Relative luminance 0.037; OKLCH L 35.3% C 0.184 H 278.7°. Best body text is #FFFFFF at 12.08:1 contrast (WCAG AA passes).

Color values

HEX	#301C97
RGB	rgb(48, 28, 151)
HSL	hsl(250, 69%, 35%)
HSV	hsv(250, 81%, 59%)
CMYK	cmyk(68.2%, 81.5%, 0%, 40.8%)
CIE-LAB	lab(22.63, 45.24, -62.97)
CIE-LCH	lch(22.63, 77.53, 305.70°)
OKLab	oklab(35.32% 0.0278 -0.1819)
OKLCH	oklch(35.32% 0.184 278.7)
XYZ	xyz(7.2183, 3.6926, 29.6045)
Luminance	0.0369 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301C97 #83971C

analogous

#1C4697 #301C97 #6D1C97

triadic

#301C97 #97301C #1C9730

tetradic

#301C97 #971C46 #83971C #1C976D

square

#301C97 #971C46 #83971C #1C976D

split-complementary

#301C97 #976D1C #46971C

monochromatic

#0F0930 #201263 #301C97 #4026CB #664FDE

Accessibility & contrast

On white

12.08

#301C97 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.74

#301C97 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301C97

12.08:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301C97	#FFFFFF	#000000	##FFFFFF
##301C97	1.00	12.08	1.74	12.08
#FFFFFF	12.08	1.00	21.00	1.00
#000000	1.74	21.00	1.00	21.00
##FFFFFF	12.08	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B9A

Deuteranopia (green-blind)

#003195

Tritanopia (blue-blind)

#00425A

Achromatopsia (no color)

#363636

Design tokens & code

CSS

--color: #301c97;
/* rgb */ color: rgb(48, 28, 151);
/* oklch */ color: oklch(35.3% 0.184 278.7);

Tailwind

colors: {
  custom: {
    50: '#785cb7',
    500: '#301c97',
    950: '#000000',
  },
}

SCSS

$custom: #301c97;
$custom-light: #785cb7;
$custom-dark: #000000;

JSON

{
  "hex": "#301c97",
  "rgb": {
    "r": 48,
    "g": 28,
    "b": 151
  },
  "hsl": {
    "h": 249.756,
    "s": 68.715,
    "l": 35.098
  },
  "oklch": {
    "l": 0.35324,
    "c": 0.18398,
    "h": 278.7
  },
  "luminance": 0.03693
}

Semantic roles & 50–950 ramp

primary

#301C97

secondary

#AEC14E

accent

#EC3CCF

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301C97

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →