#97301A#97301A

#97301A is a mid, vivid red. Relative luminance 0.088; OKLCH L 46.0% C 0.142 H 33.7°. Best body text is #FFFFFF at 7.63:1 contrast (WCAG AA passes).

Color values

HEX	#97301A
RGB	rgb(151, 48, 26)
HSL	hsl(11, 71%, 35%)
HSV	hsv(11, 83%, 59%)
CMYK	cmyk(0%, 68.2%, 82.8%, 40.8%)
CIE-LAB	lab(35.54, 41.96, 36.69)
CIE-LCH	lch(35.54, 55.74, 41.17°)
OKLab	oklab(46.03% 0.1182 0.0787)
OKLCH	oklch(46.03% 0.142 33.7)
XYZ	xyz(14.0075, 8.7699, 1.9323)
Luminance	0.0877 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97301A #1A8197

analogous

#971A43 #97301A #976F1A

triadic

#97301A #1A9730 #301A97

tetradic

#97301A #43971A #1A8197 #6F1A97

square

#97301A #43971A #1A8197 #6F1A97

split-complementary

#97301A #1A976F #1A4397

monochromatic

#2F0F08 #631F11 #97301A #CB4123 #E0664B

Accessibility & contrast

On white

7.63

#97301A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.75

#97301A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #97301A

7.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97301A	#FFFFFF	#000000	##FFFFFF
##97301A	1.00	7.63	2.75	7.63
#FFFFFF	7.63	1.00	21.00	1.00
#000000	2.75	21.00	1.00	21.00
##FFFFFF	7.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4516

Deuteranopia (green-blind)

#675C15

Tritanopia (blue-blind)

#A70F2C

Achromatopsia (no color)

#545454

Design tokens & code

CSS

--color: #97301a;
/* rgb */ color: rgb(151, 48, 26);
/* oklch */ color: oklch(46.0% 0.142 33.7);

Tailwind

colors: {
  custom: {
    50: '#be6e58',
    500: '#97301a',
    950: '#000000',
  },
}

SCSS

$custom: #97301a;
$custom-light: #be6e58;
$custom-dark: #000000;

JSON

{
  "hex": "#97301a",
  "rgb": {
    "r": 151,
    "g": 48,
    "b": 26
  },
  "hsl": {
    "h": 10.56,
    "s": 70.621,
    "l": 34.706
  },
  "oklch": {
    "l": 0.46027,
    "c": 0.14198,
    "h": 33.7
  },
  "luminance": 0.08768
}

Semantic roles & 50–950 ramp

primary

#97301A

secondary

#4BADC2

accent

#CEED3A

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140703

muted

#827A78

Preview Lab

Preview with #97301A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →