#301A97#301A97

#301A97 is a dark, vivid violet. Relative luminance 0.036; OKLCH L 35.1% C 0.186 H 278.9°. Best body text is #FFFFFF at 12.21:1 contrast (WCAG AA passes).

Color values

HEX	#301A97
RGB	rgb(48, 26, 151)
HSL	hsl(251, 71%, 35%)
HSV	hsv(251, 83%, 59%)
CMYK	cmyk(68.2%, 82.8%, 0%, 40.8%)
CIE-LAB	lab(22.31, 46.18, -63.50)
CIE-LCH	lch(22.31, 78.52, 306.03°)
OKLab	oklab(35.1% 0.0288 -0.1834)
OKLCH	oklch(35.1% 0.186 278.9)
XYZ	xyz(7.1724, 3.6009, 29.5892)
Luminance	0.0360 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301A97 #81971A

analogous

#1A4397 #301A97 #6F1A97

triadic

#301A97 #97301A #1A9730

tetradic

#301A97 #971A43 #81971A #1A976F

square

#301A97 #971A43 #81971A #1A976F

split-complementary

#301A97 #976F1A #43971A

monochromatic

#0F082F #1F1163 #301A97 #4123CB #664BE0

Accessibility & contrast

On white

12.21

#301A97 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.72

#301A97 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301A97

12.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301A97	#FFFFFF	#000000	##FFFFFF
##301A97	1.00	12.21	1.72	12.21
#FFFFFF	12.21	1.00	21.00	1.00
#000000	1.72	21.00	1.00	21.00
##FFFFFF	12.21	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A9A

Deuteranopia (green-blind)

#003095

Tritanopia (blue-blind)

#00415A

Achromatopsia (no color)

#353535

Design tokens & code

CSS

--color: #301a97;
/* rgb */ color: rgb(48, 26, 151);
/* oklch */ color: oklch(35.1% 0.186 278.9);

Tailwind

colors: {
  custom: {
    50: '#785bb7',
    500: '#301a97',
    950: '#000000',
  },
}

SCSS

$custom: #301a97;
$custom-light: #785bb7;
$custom-dark: #000000;

JSON

{
  "hex": "#301a97",
  "rgb": {
    "r": 48,
    "g": 26,
    "b": 151
  },
  "hsl": {
    "h": 250.56,
    "s": 70.621,
    "l": 34.706
  },
  "oklch": {
    "l": 0.351,
    "c": 0.18563,
    "h": 278.9
  },
  "luminance": 0.03602
}

Semantic roles & 50–950 ramp

primary

#301A97

secondary

#ADC24B

accent

#ED3ACE

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301A97

Body copy rendered with the generated semantic roles for this colour.

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