#971F43#971F43
#971F43 is a mid, vivid pink. Relative luminance 0.080; OKLCH L 45.0% C 0.156 H 9.0°. Best body text is #FFFFFF at 8.10:1 contrast (WCAG AA passes).
Color values
| HEX | #971F43 |
|---|---|
| RGB | rgb(151, 31, 67) |
| HSL | hsl(342, 66%, 36%) |
| HSV | hsv(342, 79%, 59%) |
| CMYK | cmyk(0%, 79.5%, 55.6%, 40.8%) |
| CIE-LAB | lab(33.91, 50.58, 9.55) |
| CIE-LCH | lch(33.91, 51.48, 10.69°) |
| OKLab | oklab(45.03% 0.1538 0.0243) |
| OKLCH | oklch(45.03% 0.156 9) |
| XYZ | xyz(14.2670, 7.9666, 6.0956) |
| Luminance | 0.0796 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.98
Purple Red
#990147
ΔE00 3.57
Berry
#990F4B
ΔE00 3.72
Red Wine
#8C0034
ΔE00 4.16
Raspberry (survey)
#B00149
ΔE00 4.50
Purplish Red
#B0054B
ΔE00 4.57
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971F43 #1F9773
analogous
#971F7F #971F43 #97371F
triadic
#971F43 #43971F #1F4397
tetradic
#971F43 #7F971F #1F9773 #371F97
square
#971F43 #7F971F #1F9773 #371F97
split-complementary
#971F43 #1F9737 #1F7F97
monochromatic
#310A16 #64152C #971F43 #CA295A #DC547D
Accessibility & contrast
On white
8.10
#971F43 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.59
#971F43 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971F43
8.10:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971F43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971F43 | 1.00 | 8.10 | 2.59 | 8.10 |
| #FFFFFF | 8.10 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.59 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.10 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F4044
Deuteranopia (green-blind)
#5E5840
Tritanopia (blue-blind)
#A5002F
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #971f43; /* rgb */ color: rgb(151, 31, 67); /* oklch */ color: oklch(45.0% 0.156 9.0);
Tailwind
colors: {
custom: {
50: '#bc6776',
500: '#971f43',
950: '#000000',
},
}SCSS
$custom: #971f43; $custom-light: #bc6776; $custom-dark: #000000;
JSON
{
"hex": "#971f43",
"rgb": {
"r": 151,
"g": 31,
"b": 67
},
"hsl": {
"h": 342,
"s": 65.934,
"l": 35.686
},
"oklch": {
"l": 0.45034,
"c": 0.15568,
"h": 9
},
"luminance": 0.07965
}Semantic roles & 50–950 ramp
primary
#971F43
secondary
#52BF9F
accent
#E9B63F
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B