#971E40#971E40
#971E40 is a dark, vivid pink. Relative luminance 0.079; OKLCH L 44.9% C 0.156 H 10.4°. Best body text is #FFFFFF at 8.15:1 contrast (WCAG AA passes).
Color values
| HEX | #971E40 |
|---|---|
| RGB | rgb(151, 30, 64) |
| HSL | hsl(343, 67%, 35%) |
| HSV | hsv(343, 80%, 59%) |
| CMYK | cmyk(0%, 80.1%, 57.6%, 40.8%) |
| CIE-LAB | lab(33.73, 50.66, 11.26) |
| CIE-LCH | lch(33.73, 51.89, 12.53°) |
| OKLab | oklab(44.88% 0.1536 0.0283) |
| OKLCH | oklch(44.88% 0.156 10.4) |
| XYZ | xyz(14.1536, 7.8801, 5.6252) |
| Luminance | 0.0788 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.41
Red Wine
#8C0034
ΔE00 3.83
Purple Red
#990147
ΔE00 4.25
Berry
#990F4B
ΔE00 4.53
Raspberry (survey)
#B00149
ΔE00 4.66
Purplish Red
#B0054B
ΔE00 4.82
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971E40 #1E9775
analogous
#971E7D #971E40 #97381E
triadic
#971E40 #40971E #1E4097
tetradic
#971E40 #7D971E #1E9775 #381E97
square
#971E40 #7D971E #1E9775 #381E97
split-complementary
#971E40 #1E9738 #1E7D97
monochromatic
#310A15 #64142A #971E40 #CA2856 #DD5379
Accessibility & contrast
On white
8.15
#971E40 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.58
#971E40 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971E40
8.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971E40 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971E40 | 1.00 | 8.15 | 2.58 | 8.15 |
| #FFFFFF | 8.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.58 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F4041
Deuteranopia (green-blind)
#5E583D
Tritanopia (blue-blind)
#A5002D
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #971e40; /* rgb */ color: rgb(151, 30, 64); /* oklch */ color: oklch(44.9% 0.156 10.4);
Tailwind
colors: {
custom: {
50: '#bc6774',
500: '#971e40',
950: '#000000',
},
}SCSS
$custom: #971e40; $custom-light: #bc6774; $custom-dark: #000000;
JSON
{
"hex": "#971e40",
"rgb": {
"r": 151,
"g": 30,
"b": 64
},
"hsl": {
"h": 343.14,
"s": 66.851,
"l": 35.49
},
"oklch": {
"l": 0.44876,
"c": 0.15614,
"h": 10.4
},
"luminance": 0.07878
}Semantic roles & 50–950 ramp
primary
#971E40
secondary
#51C0A1
accent
#EABA3E
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B