#971D74#971D74

#971D74 is a mid, vivid pink. Relative luminance 0.087; OKLCH L 46.7% C 0.178 H 342.7°. Best body text is #FFFFFF at 7.65:1 contrast (WCAG AA passes).

Color values

HEX	#971D74
RGB	rgb(151, 29, 116)
HSL	hsl(317, 68%, 35%)
HSV	hsv(317, 81%, 59%)
CMYK	cmyk(0%, 80.8%, 23.2%, 40.8%)
CIE-LAB	lab(35.44, 56.37, -19.72)
CIE-LCH	lch(35.44, 59.72, 340.72°)
OKLab	oklab(46.71% 0.17 -0.0529)
OKLCH	oklch(46.71% 0.178 342.7)
XYZ	xyz(16.3549, 8.7208, 17.3416)
Luminance	0.0872 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#971D74 #1D9740

analogous

#7D1D97 #971D74 #971D37

triadic

#971D74 #74971D #1D7497

tetradic

#971D74 #977D1D #1D9740 #1D3797

square

#971D74 #977D1D #1D9740 #1D3797

split-complementary

#971D74 #37971D #1D977D

monochromatic

#300925 #64134D #971D74 #CA279B #DE51B5

Accessibility & contrast

On white

7.65

#971D74 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#971D74 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #971D74

7.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##971D74	#FFFFFF	#000000	##FFFFFF
##971D74	1.00	7.65	2.74	7.65
#FFFFFF	7.65	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B4776

Deuteranopia (green-blind)

#525A71

Tritanopia (blue-blind)

#A11E47

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #971d74;
/* rgb */ color: rgb(151, 29, 116);
/* oklch */ color: oklch(46.7% 0.178 342.7);

Tailwind

colors: {
  custom: {
    50: '#ba689c',
    500: '#971d74',
    950: '#000000',
  },
}

SCSS

$custom: #971d74;
$custom-light: #ba689c;
$custom-dark: #000000;

JSON

{
  "hex": "#971d74",
  "rgb": {
    "r": 151,
    "g": 29,
    "b": 116
  },
  "hsl": {
    "h": 317.213,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.46714,
    "c": 0.17805,
    "h": 342.7
  },
  "luminance": 0.08719
}

Semantic roles & 50–950 ramp

primary

#971D74

secondary

#4FC070

accent

#EB6F3D

background

#FBF6F9

surface

#F7EBF2

border

#D0C6CC

text

#12070E

muted

#817A7E

Preview Lab

Preview with #971D74

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →