#971D37#971D37
#971D37 is a dark, vivid red. Relative luminance 0.077; OKLCH L 44.6% C 0.156 H 15.1°. Best body text is #FFFFFF at 8.25:1 contrast (WCAG AA passes).
Color values
| HEX | #971D37 |
|---|---|
| RGB | rgb(151, 29, 55) |
| HSL | hsl(347, 68%, 35%) |
| HSV | hsv(347, 81%, 59%) |
| CMYK | cmyk(0%, 80.8%, 63.6%, 40.8%) |
| CIE-LAB | lab(33.43, 50.34, 16.72) |
| CIE-LCH | lch(33.43, 53.04, 18.37°) |
| OKLab | oklab(44.59% 0.1509 0.0406) |
| OKLCH | oklch(44.59% 0.156 15.1) |
| XYZ | xyz(13.8929, 7.7360, 4.3753) |
| Luminance | 0.0773 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 2.92
Rouge
#AB1239
ΔE00 3.73
Red Wine
#8C0034
ΔE00 4.44
Raspberry (survey)
#B00149
ΔE00 6.20
Burgundy
#800020
ΔE00 6.45
Purplish Red
#B0054B
ΔE00 6.54
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971D37 #1D977D
analogous
#971D74 #971D37 #97401D
triadic
#971D37 #37971D #1D3797
tetradic
#971D37 #74971D #1D977D #401D97
square
#971D37 #74971D #1D977D #401D97
split-complementary
#971D37 #1D9740 #1D7497
monochromatic
#300912 #641324 #971D37 #CA274A #DE516F
Accessibility & contrast
On white
8.25
#971D37 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.55
#971D37 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971D37
8.25:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971D37 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971D37 | 1.00 | 8.25 | 2.55 | 8.25 |
| #FFFFFF | 8.25 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.55 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.25 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#413E37
Deuteranopia (green-blind)
#5F5834
Tritanopia (blue-blind)
#A60028
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #971d37; /* rgb */ color: rgb(151, 29, 55); /* oklch */ color: oklch(44.6% 0.156 15.1);
Tailwind
colors: {
custom: {
50: '#bd666d',
500: '#971d37',
950: '#000000',
},
}SCSS
$custom: #971d37; $custom-light: #bd666d; $custom-dark: #000000;
JSON
{
"hex": "#971d37",
"rgb": {
"r": 151,
"g": 29,
"b": 55
},
"hsl": {
"h": 347.213,
"s": 67.778,
"l": 35.294
},
"oklch": {
"l": 0.44586,
"c": 0.15623,
"h": 15.1
},
"luminance": 0.07734
}Semantic roles & 50–950 ramp
primary
#971D37
secondary
#4FC0A8
accent
#EBC63D
background
#FCF6F6
surface
#F8EBEB
border
#D1C6C6
text
#130607
muted
#827A7A