#971D73#971D73

#971D73 is a mid, vivid pink. Relative luminance 0.087; OKLCH L 46.7% C 0.177 H 343.2°. Best body text is #FFFFFF at 7.67:1 contrast (WCAG AA passes).

Color values

HEX	#971D73
RGB	rgb(151, 29, 115)
HSL	hsl(318, 68%, 35%)
HSV	hsv(318, 81%, 59%)
CMYK	cmyk(0%, 80.8%, 23.8%, 40.8%)
CIE-LAB	lab(35.40, 56.24, -19.16)
CIE-LCH	lch(35.40, 59.42, 341.19°)
OKLab	oklab(46.67% 0.1699 -0.0513)
OKLCH	oklch(46.67% 0.177 343.2)
XYZ	xyz(16.2970, 8.6976, 17.0369)
Luminance	0.0870 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#971D73 #1D9741

analogous

#7E1D97 #971D73 #971D36

triadic

#971D73 #73971D #1D7397

tetradic

#971D73 #977E1D #1D9741 #1D3697

square

#971D73 #977E1D #1D9741 #1D3697

split-complementary

#971D73 #36971D #1D977E

monochromatic

#300925 #64134C #971D73 #CA279A #DE51B4

Accessibility & contrast

On white

7.67

#971D73 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#971D73 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #971D73

7.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##971D73	#FFFFFF	#000000	##FFFFFF
##971D73	1.00	7.67	2.74	7.67
#FFFFFF	7.67	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C4675

Deuteranopia (green-blind)

#525A70

Tritanopia (blue-blind)

#A11D46

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #971d73;
/* rgb */ color: rgb(151, 29, 115);
/* oklch */ color: oklch(46.7% 0.177 343.2);

Tailwind

colors: {
  custom: {
    50: '#ba689b',
    500: '#971d73',
    950: '#000000',
  },
}

SCSS

$custom: #971d73;
$custom-light: #ba689b;
$custom-dark: #000000;

JSON

{
  "hex": "#971d73",
  "rgb": {
    "r": 151,
    "g": 29,
    "b": 115
  },
  "hsl": {
    "h": 317.705,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.46667,
    "c": 0.17744,
    "h": 343.2
  },
  "luminance": 0.08696
}

Semantic roles & 50–950 ramp

primary

#971D73

secondary

#4FC071

accent

#EB703D

background

#FBF6F9

surface

#F7EBF2

border

#D0C6CC

text

#12070E

muted

#817A7E

Preview Lab

Preview with #971D73

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →