#971D36#971D36
#971D36 is a dark, vivid red. Relative luminance 0.077; OKLCH L 44.6% C 0.156 H 15.6°. Best body text is #FFFFFF at 8.25:1 contrast (WCAG AA passes).
Color values
| HEX | #971D36 |
|---|---|
| RGB | rgb(151, 29, 54) |
| HSL | hsl(348, 68%, 35%) |
| HSV | hsv(348, 81%, 59%) |
| CMYK | cmyk(0%, 80.8%, 64.2%, 40.8%) |
| CIE-LAB | lab(33.41, 50.27, 17.34) |
| CIE-LCH | lch(33.41, 53.18, 19.03°) |
| OKLab | oklab(44.57% 0.1505 0.0419) |
| OKLCH | oklch(44.57% 0.156 15.6) |
| XYZ | xyz(13.8692, 7.7265, 4.2504) |
| Luminance | 0.0772 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 3.17
Rouge
#AB1239
ΔE00 3.68
Red Wine
#8C0034
ΔE00 4.64
Burgundy
#800020
ΔE00 6.30
Raspberry (survey)
#B00149
ΔE00 6.45
Wine Red
#7B0323
ΔE00 6.60
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971D36 #1D977E
analogous
#971D73 #971D36 #97411D
triadic
#971D36 #36971D #1D3697
tetradic
#971D36 #73971D #1D977E #411D97
square
#971D36 #73971D #1D977E #411D97
split-complementary
#971D36 #1D9741 #1D7397
monochromatic
#300911 #641324 #971D36 #CA2748 #DE516E
Accessibility & contrast
On white
8.25
#971D36 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.54
#971D36 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971D36
8.25:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971D36 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971D36 | 1.00 | 8.25 | 2.54 | 8.25 |
| #FFFFFF | 8.25 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.54 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.25 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#413E36
Deuteranopia (green-blind)
#605833
Tritanopia (blue-blind)
#A60028
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #971d36; /* rgb */ color: rgb(151, 29, 54); /* oklch */ color: oklch(44.6% 0.156 15.6);
Tailwind
colors: {
custom: {
50: '#bd666c',
500: '#971d36',
950: '#000000',
},
}SCSS
$custom: #971d36; $custom-light: #bd666c; $custom-dark: #000000;
JSON
{
"hex": "#971d36",
"rgb": {
"r": 151,
"g": 29,
"b": 54
},
"hsl": {
"h": 347.705,
"s": 67.778,
"l": 35.294
},
"oklch": {
"l": 0.44565,
"c": 0.15619,
"h": 15.6
},
"luminance": 0.07724
}Semantic roles & 50–950 ramp
primary
#971D36
secondary
#4FC0A9
accent
#EBC73D
background
#FCF6F6
surface
#F8EBEB
border
#D1C6C6
text
#130607
muted
#827A7A