#971D72#971D72

#971D72 is a mid, vivid pink. Relative luminance 0.087; OKLCH L 46.6% C 0.177 H 343.7°. Best body text is #FFFFFF at 7.68:1 contrast (WCAG AA passes).

Color values

HEX	#971D72
RGB	rgb(151, 29, 114)
HSL	hsl(318, 68%, 35%)
HSV	hsv(318, 81%, 59%)
CMYK	cmyk(0%, 80.8%, 24.5%, 40.8%)
CIE-LAB	lab(35.35, 56.11, -18.60)
CIE-LCH	lch(35.35, 59.11, 341.66°)
OKLab	oklab(46.62% 0.1697 -0.0497)
OKLCH	oklch(46.62% 0.177 343.7)
XYZ	xyz(16.2398, 8.6747, 16.7355)
Luminance	0.0867 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#971D72 #1D9742

analogous

#7F1D97 #971D72 #971D35

triadic

#971D72 #72971D #1D7297

tetradic

#971D72 #977F1D #1D9742 #1D3597

square

#971D72 #977F1D #1D9742 #1D3597

split-complementary

#971D72 #35971D #1D977F

monochromatic

#300924 #64134B #971D72 #CA2799 #DE51B3

Accessibility & contrast

On white

7.68

#971D72 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#971D72 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #971D72

7.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##971D72	#FFFFFF	#000000	##FFFFFF
##971D72	1.00	7.68	2.73	7.68
#FFFFFF	7.68	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2C4674

Deuteranopia (green-blind)

#535A6F

Tritanopia (blue-blind)

#A11D46

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #971d72;
/* rgb */ color: rgb(151, 29, 114);
/* oklch */ color: oklch(46.6% 0.177 343.7);

Tailwind

colors: {
  custom: {
    50: '#ba689a',
    500: '#971d72',
    950: '#000000',
  },
}

SCSS

$custom: #971d72;
$custom-light: #ba689a;
$custom-dark: #000000;

JSON

{
  "hex": "#971d72",
  "rgb": {
    "r": 151,
    "g": 29,
    "b": 114
  },
  "hsl": {
    "h": 318.197,
    "s": 67.778,
    "l": 35.294
  },
  "oklch": {
    "l": 0.46619,
    "c": 0.17682,
    "h": 343.7
  },
  "luminance": 0.08673
}

Semantic roles & 50–950 ramp

primary

#971D72

secondary

#4FC072

accent

#EB723D

background

#FBF6F9

surface

#F7EBF2

border

#D0C6CC

text

#12070E

muted

#817A7E

Preview Lab

Preview with #971D72

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →