#971D35#971D35
#971D35 is a dark, vivid red. Relative luminance 0.077; OKLCH L 44.5% C 0.156 H 16.1°. Best body text is #FFFFFF at 8.26:1 contrast (WCAG AA passes).
Color values
| HEX | #971D35 |
|---|---|
| RGB | rgb(151, 29, 53) |
| HSL | hsl(348, 68%, 35%) |
| HSV | hsv(348, 81%, 59%) |
| CMYK | cmyk(0%, 80.8%, 64.9%, 40.8%) |
| CIE-LAB | lab(33.39, 50.21, 17.96) |
| CIE-LCH | lch(33.39, 53.33, 19.68°) |
| OKLab | oklab(44.54% 0.1501 0.0433) |
| OKLCH | oklch(44.54% 0.156 16.1) |
| XYZ | xyz(13.8460, 7.7172, 4.1280) |
| Luminance | 0.0771 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 3.44
Rouge
#AB1239
ΔE00 3.67
Red Wine
#8C0034
ΔE00 4.86
Burgundy
#800020
ΔE00 6.16
Wine Red
#7B0323
ΔE00 6.55
Raspberry (survey)
#B00149
ΔE00 6.71
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971D35 #1D977F
analogous
#971D72 #971D35 #97421D
triadic
#971D35 #35971D #1D3597
tetradic
#971D35 #72971D #1D977F #421D97
square
#971D35 #72971D #1D977F #421D97
split-complementary
#971D35 #1D9742 #1D7297
monochromatic
#300911 #641323 #971D35 #CA2747 #DE516D
Accessibility & contrast
On white
8.26
#971D35 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.54
#971D35 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971D35
8.26:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971D35 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971D35 | 1.00 | 8.26 | 2.54 | 8.26 |
| #FFFFFF | 8.26 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.54 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.26 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#413E35
Deuteranopia (green-blind)
#605832
Tritanopia (blue-blind)
#A60028
Achromatopsia (no color)
#4E4E4E
Design tokens & code
CSS
--color: #971d35; /* rgb */ color: rgb(151, 29, 53); /* oklch */ color: oklch(44.5% 0.156 16.1);
Tailwind
colors: {
custom: {
50: '#bd666c',
500: '#971d35',
950: '#000000',
},
}SCSS
$custom: #971d35; $custom-light: #bd666c; $custom-dark: #000000;
JSON
{
"hex": "#971d35",
"rgb": {
"r": 151,
"g": 29,
"b": 53
},
"hsl": {
"h": 348.197,
"s": 67.778,
"l": 35.294
},
"oklch": {
"l": 0.44544,
"c": 0.15616,
"h": 16.1
},
"luminance": 0.07715
}Semantic roles & 50–950 ramp
primary
#971D35
secondary
#4FC0AA
accent
#EBC93D
background
#FCF6F6
surface
#F8EBEB
border
#D1C6C6
text
#130606
muted
#827A7A