#971C35#971C35
#971C35 is a dark, vivid red. Relative luminance 0.077; OKLCH L 44.5% C 0.157 H 15.9°. Best body text is #FFFFFF at 8.29:1 contrast (WCAG AA passes).
Color values
| HEX | #971C35 |
|---|---|
| RGB | rgb(151, 28, 53) |
| HSL | hsl(348, 69%, 35%) |
| HSV | hsv(348, 81%, 59%) |
| CMYK | cmyk(0%, 81.5%, 64.9%, 40.8%) |
| CIE-LAB | lab(33.28, 50.50, 17.83) |
| CIE-LCH | lch(33.28, 53.56, 19.44°) |
| OKLab | oklab(44.47% 0.151 0.043) |
| OKLCH | oklch(44.47% 0.157 15.9) |
| XYZ | xyz(13.8219, 7.6690, 4.1199) |
| Luminance | 0.0767 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 3.30
Rouge
#AB1239
ΔE00 3.68
Red Wine
#8C0034
ΔE00 4.71
Burgundy
#800020
ΔE00 6.13
Wine Red
#7B0323
ΔE00 6.49
Raspberry (survey)
#B00149
ΔE00 6.63
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971C35 #1C977E
analogous
#971C72 #971C35 #97411C
triadic
#971C35 #35971C #1C3597
tetradic
#971C35 #72971C #1C977E #411C97
square
#971C35 #72971C #1C977E #411C97
split-complementary
#971C35 #1C9741 #1C7297
monochromatic
#300911 #631223 #971C35 #CB2647 #DE4F6C
Accessibility & contrast
On white
8.29
#971C35 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.53
#971C35 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971C35
8.29:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971C35 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971C35 | 1.00 | 8.29 | 2.53 | 8.29 |
| #FFFFFF | 8.29 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.53 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.29 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#403E35
Deuteranopia (green-blind)
#5F5732
Tritanopia (blue-blind)
#A60027
Achromatopsia (no color)
#4E4E4E
Design tokens & code
CSS
--color: #971c35; /* rgb */ color: rgb(151, 28, 53); /* oklch */ color: oklch(44.5% 0.157 15.9);
Tailwind
colors: {
custom: {
50: '#bd666c',
500: '#971c35',
950: '#000000',
},
}SCSS
$custom: #971c35; $custom-light: #bd666c; $custom-dark: #000000;
JSON
{
"hex": "#971c35",
"rgb": {
"r": 151,
"g": 28,
"b": 53
},
"hsl": {
"h": 347.805,
"s": 68.715,
"l": 35.098
},
"oklch": {
"l": 0.44468,
"c": 0.15698,
"h": 15.9
},
"luminance": 0.07667
}Semantic roles & 50–950 ramp
primary
#971C35
secondary
#4EC1AA
accent
#ECC83C
background
#FCF6F6
surface
#F8EBEB
border
#D1C6C6
text
#130606
muted
#827A7A