#971C43#971C43
#971C43 is a dark, vivid pink. Relative luminance 0.078; OKLCH L 44.8% C 0.158 H 8.4°. Best body text is #FFFFFF at 8.19:1 contrast (WCAG AA passes).
Color values
| HEX | #971C43 |
|---|---|
| RGB | rgb(151, 28, 67) |
| HSL | hsl(341, 69%, 35%) |
| HSV | hsv(341, 81%, 59%) |
| CMYK | cmyk(0%, 81.5%, 55.6%, 40.8%) |
| CIE-LAB | lab(33.60, 51.47, 9.11) |
| CIE-LCH | lch(33.60, 52.27, 10.04°) |
| OKLab | oklab(44.8% 0.1567 0.0232) |
| OKLCH | oklch(44.8% 0.158 8.4) |
| XYZ | xyz(14.1922, 7.8171, 6.0706) |
| Luminance | 0.0781 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.97
Purple Red
#990147
ΔE00 3.12
Berry
#990F4B
ΔE00 3.32
Red Wine
#8C0034
ΔE00 3.99
Raspberry (survey)
#B00149
ΔE00 4.49
Purplish Red
#B0054B
ΔE00 4.54
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971C43 #1C9770
analogous
#971C80 #971C43 #97331C
triadic
#971C43 #43971C #1C4397
tetradic
#971C43 #80971C #1C9770 #331C97
square
#971C43 #80971C #1C9770 #331C97
split-complementary
#971C43 #1C9733 #1C8097
monochromatic
#300915 #63122C #971C43 #CB265A #DE4F7C
Accessibility & contrast
On white
8.19
#971C43 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.56
#971C43 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971C43
8.19:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971C43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971C43 | 1.00 | 8.19 | 2.56 | 8.19 |
| #FFFFFF | 8.19 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.56 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.19 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E3F44
Deuteranopia (green-blind)
#5E5840
Tritanopia (blue-blind)
#A5002D
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #971c43; /* rgb */ color: rgb(151, 28, 67); /* oklch */ color: oklch(44.8% 0.158 8.4);
Tailwind
colors: {
custom: {
50: '#bc6676',
500: '#971c43',
950: '#000000',
},
}SCSS
$custom: #971c43; $custom-light: #bc6676; $custom-dark: #000000;
JSON
{
"hex": "#971c43",
"rgb": {
"r": 151,
"g": 28,
"b": 67
},
"hsl": {
"h": 340.976,
"s": 68.715,
"l": 35.098
},
"oklch": {
"l": 0.44802,
"c": 0.15836,
"h": 8.4
},
"luminance": 0.07815
}Semantic roles & 50–950 ramp
primary
#971C43
secondary
#4EC19C
accent
#ECB43C
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B