#971C3E#971C3E
#971C3E is a dark, vivid pink. Relative luminance 0.078; OKLCH L 44.7% C 0.158 H 11.1°. Best body text is #FFFFFF at 8.23:1 contrast (WCAG AA passes).
Color values
| HEX | #971C3E |
|---|---|
| RGB | rgb(151, 28, 62) |
| HSL | hsl(343, 69%, 35%) |
| HSV | hsv(343, 81%, 59%) |
| CMYK | cmyk(0%, 81.5%, 58.9%, 40.8%) |
| CIE-LAB | lab(33.48, 51.10, 12.21) |
| CIE-LCH | lch(33.48, 52.54, 13.44°) |
| OKLab | oklab(44.67% 0.1547 0.0305) |
| OKLCH | oklch(44.67% 0.158 11.1) |
| XYZ | xyz(14.0487, 7.7597, 5.3145) |
| Luminance | 0.0776 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.07
Red Wine
#8C0034
ΔE00 3.59
Purple Red
#990147
ΔE00 4.57
Raspberry (survey)
#B00149
ΔE00 4.82
Rouge
#AB1239
ΔE00 4.88
Berry
#990F4B
ΔE00 4.93
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#971C3E #1C9775
analogous
#971C7B #971C3E #97381C
triadic
#971C3E #3E971C #1C3E97
tetradic
#971C3E #7B971C #1C9775 #381C97
square
#971C3E #7B971C #1C9775 #381C97
split-complementary
#971C3E #1C9738 #1C7B97
monochromatic
#300914 #631229 #971C3E #CB2653 #DE4F77
Accessibility & contrast
On white
8.23
#971C3E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.55
#971C3E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #971C3E
8.23:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##971C3E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##971C3E | 1.00 | 8.23 | 2.55 | 8.23 |
| #FFFFFF | 8.23 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.55 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.23 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F3F3E
Deuteranopia (green-blind)
#5E583B
Tritanopia (blue-blind)
#A6002B
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #971c3e; /* rgb */ color: rgb(151, 28, 62); /* oklch */ color: oklch(44.7% 0.158 11.1);
Tailwind
colors: {
custom: {
50: '#bc6672',
500: '#971c3e',
950: '#000000',
},
}SCSS
$custom: #971c3e; $custom-light: #bc6672; $custom-dark: #000000;
JSON
{
"hex": "#971c3e",
"rgb": {
"r": 151,
"g": 28,
"b": 62
},
"hsl": {
"h": 343.415,
"s": 68.715,
"l": 35.098
},
"oklch": {
"l": 0.44673,
"c": 0.15763,
"h": 11.1
},
"luminance": 0.07758
}Semantic roles & 50–950 ramp
primary
#971C3E
secondary
#4EC1A1
accent
#ECBB3C
background
#FCF6F6
surface
#F8EBEC
border
#D1C6C7
text
#130608
muted
#827A7B