#971B40#971B40

#971B40 is a dark, vivid pink. Relative luminance 0.077; OKLCH L 44.6% C 0.159 H 9.9°. Best body text is #FFFFFF at 8.25:1 contrast (WCAG AA passes).

Color values

HEX	#971B40
RGB	rgb(151, 27, 64)
HSL	hsl(342, 70%, 35%)
HSV	hsv(342, 82%, 59%)
CMYK	cmyk(0%, 82.1%, 57.6%, 40.8%)
CIE-LAB	lab(33.43, 51.53, 10.83)
CIE-LCH	lch(33.43, 52.65, 11.87°)
OKLab	oklab(44.65% 0.1564 0.0273)
OKLCH	oklch(44.65% 0.159 9.9)
XYZ	xyz(14.0812, 7.7354, 5.6011)
Luminance	0.0773 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#971B40 #1B9772

analogous

#971B7E #971B40 #97341B

triadic

#971B40 #40971B #1B4097

tetradic

#971B40 #7E971B #1B9772 #341B97

square

#971B40 #7E971B #1B9772 #341B97

split-complementary

#971B40 #1B9734 #1B7E97

monochromatic

#2F0814 #63122A #971B40 #CB2456 #DF4D79

Accessibility & contrast

On white

8.25

#971B40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.55

#971B40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #971B40

8.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##971B40	#FFFFFF	#000000	##FFFFFF
##971B40	1.00	8.25	2.55	8.25
#FFFFFF	8.25	1.00	21.00	1.00
#000000	2.55	21.00	1.00	21.00
##FFFFFF	8.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3E3F41

Deuteranopia (green-blind)

#5E583D

Tritanopia (blue-blind)

#A5002B

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #971b40;
/* rgb */ color: rgb(151, 27, 64);
/* oklch */ color: oklch(44.6% 0.159 9.9);

Tailwind

colors: {
  custom: {
    50: '#bc6674',
    500: '#971b40',
    950: '#000000',
  },
}

SCSS

$custom: #971b40;
$custom-light: #bc6674;
$custom-dark: #000000;

JSON

{
  "hex": "#971b40",
  "rgb": {
    "r": 151,
    "g": 27,
    "b": 64
  },
  "hsl": {
    "h": 342.097,
    "s": 69.663,
    "l": 34.902
  },
  "oklch": {
    "l": 0.4465,
    "c": 0.15873,
    "h": 9.9
  },
  "luminance": 0.07733
}

Semantic roles & 50–950 ramp

primary

#971B40

secondary

#4CC19F

accent

#ECB83B

background

#FCF6F7

surface

#F8EBED

border

#D1C6C8

text

#130608

muted

#827A7B

Preview Lab

Preview with #971B40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →