#781B34#781B34
#781B34 is a dark, vivid pink. Relative luminance 0.050; OKLCH L 38.5% C 0.127 H 10.0°. Best body text is #FFFFFF at 10.47:1 contrast (WCAG AA passes).
Color values
| HEX | #781B34 |
|---|---|
| RGB | rgb(120, 27, 52) |
| HSL | hsl(344, 63%, 29%) |
| HSV | hsv(344, 78%, 47%) |
| CMYK | cmyk(0%, 77.5%, 56.7%, 52.9%) |
| CIE-LAB | lab(26.81, 41.32, 8.70) |
| CIE-LCH | lch(26.81, 42.22, 11.89°) |
| OKLab | oklab(38.54% 0.1254 0.022) |
| OKLCH | oklch(38.54% 0.127 10) |
| XYZ | xyz(8.7583, 5.0261, 3.7571) |
| Luminance | 0.0503 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 2.90
Red Wine
#8C0034
ΔE00 4.22
Wine
#722F37
ΔE00 4.89
Wine Red
#7B0323
ΔE00 5.15
Wine (survey)
#80013F
ΔE00 5.36
Maroon (survey)
#650021
ΔE00 5.41
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#781B34 #1B785F
analogous
#781B63 #781B34 #78311B
triadic
#781B34 #34781B #1B3478
tetradic
#781B34 #63781B #1B785F #311B78
square
#781B34 #63781B #1B785F #311B78
split-complementary
#781B34 #1B7831 #1B6378
monochromatic
#19060B #46101E #781B34 #AA264A #D33B64
Accessibility & contrast
On white
10.47
#781B34 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.01
#781B34 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #781B34
10.47:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##781B34 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##781B34 | 1.00 | 10.47 | 2.01 | 10.47 |
| #FFFFFF | 10.47 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.01 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.47 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#333334
Deuteranopia (green-blind)
#4B4632
Tritanopia (blue-blind)
#830225
Achromatopsia (no color)
#3F3F3F
Design tokens & code
CSS
--color: #781b34; /* rgb */ color: rgb(120, 27, 52); /* oklch */ color: oklch(38.5% 0.127 10.0);
Tailwind
colors: {
custom: {
50: '#a4606b',
500: '#781b34',
950: '#000000',
},
}SCSS
$custom: #781b34; $custom-light: #a4606b; $custom-dark: #000000;
JSON
{
"hex": "#781b34",
"rgb": {
"r": 120,
"g": 27,
"b": 52
},
"hsl": {
"h": 343.871,
"s": 63.265,
"l": 28.824
},
"oklch": {
"l": 0.38536,
"c": 0.12728,
"h": 10
},
"luminance": 0.05025
}Semantic roles & 50–950 ramp
primary
#781B34
secondary
#43AC90
accent
#E6BA41
background
#FAF5F6
surface
#F4EAEB
border
#CEC6C6
text
#100506
muted
#7F797A