#963B1F#963B1F

#963B1F is a mid, vivid red. Relative luminance 0.097; OKLCH L 47.4% C 0.129 H 37.3°. Best body text is #FFFFFF at 7.14:1 contrast (WCAG AA passes).

Color values

HEX	#963B1F
RGB	rgb(150, 59, 31)
HSL	hsl(14, 66%, 35%)
HSV	hsv(14, 79%, 59%)
CMYK	cmyk(0%, 60.7%, 79.3%, 41.2%)
CIE-LAB	lab(37.32, 36.65, 35.76)
CIE-LCH	lch(37.32, 51.21, 44.29°)
OKLab	oklab(47.35% 0.1028 0.0784)
OKLCH	oklch(47.35% 0.129 37.3)
XYZ	xyz(14.3905, 9.7129, 2.4131)
Luminance	0.0971 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#963B1F #1F7A96

analogous

#961F3E #963B1F #96771F

triadic

#963B1F #1F963B #3B1F96

tetradic

#963B1F #3E961F #1F7A96 #771F96

square

#963B1F #3E961F #1F7A96 #771F96

split-complementary

#963B1F #1F9677 #1F3E96

monochromatic

#31130A #632715 #963B1F #C94F29 #DC7454

Accessibility & contrast

On white

7.14

#963B1F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.94

#963B1F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #963B1F

7.14:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##963B1F	#FFFFFF	#000000	##FFFFFF
##963B1F	1.00	7.14	2.94	7.14
#FFFFFF	7.14	1.00	21.00	1.00
#000000	2.94	21.00	1.00	21.00
##FFFFFF	7.14	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#544B1B

Deuteranopia (green-blind)

#6B5F1C

Tritanopia (blue-blind)

#A52535

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #963b1f;
/* rgb */ color: rgb(150, 59, 31);
/* oklch */ color: oklch(47.4% 0.129 37.3);

Tailwind

colors: {
  custom: {
    50: '#bc745c',
    500: '#963b1f',
    950: '#000000',
  },
}

SCSS

$custom: #963b1f;
$custom-light: #bc745c;
$custom-dark: #000000;

JSON

{
  "hex": "#963b1f",
  "rgb": {
    "r": 150,
    "g": 59,
    "b": 31
  },
  "hsl": {
    "h": 14.118,
    "s": 65.746,
    "l": 35.49
  },
  "oklch": {
    "l": 0.47353,
    "c": 0.12927,
    "h": 37.3
  },
  "luminance": 0.09711
}

Semantic roles & 50–950 ramp

primary

#963B1F

secondary

#52A5BF

accent

#C1E93F

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #963B1F

Body copy rendered with the generated semantic roles for this colour.

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