#77311B#77311B
#77311B is a dark, moderate red. Relative luminance 0.062; OKLCH L 40.7% C 0.104 H 37.8°. Best body text is #FFFFFF at 9.38:1 contrast (WCAG AA passes).
Color values
| HEX | #77311B |
|---|---|
| RGB | rgb(119, 49, 27) |
| HSL | hsl(14, 63%, 29%) |
| HSV | hsv(14, 77%, 47%) |
| CMYK | cmyk(0%, 58.8%, 77.3%, 53.3%) |
| CIE-LAB | lab(29.91, 29.21, 28.54) |
| CIE-LCH | lch(29.91, 40.84, 44.34°) |
| OKLab | oklab(40.68% 0.0823 0.0638) |
| OKLCH | oklch(40.68% 0.104 37.8) |
| XYZ | xyz(8.9048, 6.1989, 1.7643) |
| Luminance | 0.0620 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Reddish Brown
#7F2B0A
ΔE00 3.78
Red Brown
#8B2E16
ΔE00 4.47
Chestnut
#742802
ΔE00 4.62
Rust Brown
#8B3103
ΔE00 6.64
Brown Red
#922B05
ΔE00 6.83
Indian Red
#850E04
ΔE00 6.90
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#77311B #1B6177
analogous
#771B33 #77311B #775F1B
triadic
#77311B #1B7731 #311B77
tetradic
#77311B #33771B #1B6177 #5F1B77
square
#77311B #33771B #1B6177 #5F1B77
split-complementary
#77311B #1B775F #1B3377
monochromatic
#190A06 #451C10 #77311B #A94626 #D25E3A
Accessibility & contrast
On white
9.38
#77311B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.24
#77311B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #77311B
9.38:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##77311B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##77311B | 1.00 | 9.38 | 2.24 | 9.38 |
| #FFFFFF | 9.38 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.24 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 9.38 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#443D18
Deuteranopia (green-blind)
#554C19
Tritanopia (blue-blind)
#83222C
Achromatopsia (no color)
#464646
Design tokens & code
CSS
--color: #77311b; /* rgb */ color: rgb(119, 49, 27); /* oklch */ color: oklch(40.7% 0.104 37.8);
Tailwind
colors: {
custom: {
50: '#a46b58',
500: '#77311b',
950: '#000000',
},
}SCSS
$custom: #77311b; $custom-light: #a46b58; $custom-dark: #000000;
JSON
{
"hex": "#77311b",
"rgb": {
"r": 119,
"g": 49,
"b": 27
},
"hsl": {
"h": 14.348,
"s": 63.014,
"l": 28.627
},
"oklch": {
"l": 0.40679,
"c": 0.10417,
"h": 37.8
},
"luminance": 0.06198
}Semantic roles & 50–950 ramp
primary
#77311B
secondary
#4292AB
accent
#BFE642
background
#FAF6F5
surface
#F4EBE9
border
#CEC6C5
text
#100703
muted
#7F7A78