#963449#963449

#963449 is a mid, vivid red. Relative luminance 0.094; OKLCH L 47.2% C 0.132 H 10.8°. Best body text is #FFFFFF at 7.28:1 contrast (WCAG AA passes).

Color values

HEX	#963449
RGB	rgb(150, 52, 73)
HSL	hsl(347, 49%, 40%)
HSV	hsv(347, 65%, 59%)
CMYK	cmyk(0%, 65.3%, 51.3%, 41.2%)
CIE-LAB	lab(36.79, 42.73, 9.65)
CIE-LCH	lch(36.79, 43.81, 12.72°)
OKLab	oklab(47.18% 0.1295 0.0247)
OKLCH	oklch(47.18% 0.132 10.8)
XYZ	xyz(15.0095, 9.4229, 7.3305)
Luminance	0.0942 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#963449 #349681

analogous

#96347A #963449 #965034

triadic

#963449 #499634 #344996

tetradic

#963449 #7A9634 #349681 #503496

square

#963449 #7A9634 #349681 #503496

split-complementary

#963449 #349650 #347A96

monochromatic

#3B141D #692433 #963449 #BF4861 #CF7588

Accessibility & contrast

On white

7.28

#963449 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.88

#963449 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #963449

7.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##963449	#FFFFFF	#000000	##FFFFFF
##963449	1.00	7.28	2.88	7.28
#FFFFFF	7.28	1.00	21.00	1.00
#000000	2.88	21.00	1.00	21.00
##FFFFFF	7.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A4A49

Deuteranopia (green-blind)

#645E47

Tritanopia (blue-blind)

#A3243C

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #963449;
/* rgb */ color: rgb(150, 52, 73);
/* oklch */ color: oklch(47.2% 0.132 10.8);

Tailwind

colors: {
  custom: {
    50: '#ba717b',
    500: '#963449',
    950: '#000000',
  },
}

SCSS

$custom: #963449;
$custom-light: #ba717b;
$custom-dark: #000000;

JSON

{
  "hex": "#963449",
  "rgb": {
    "r": 150,
    "g": 52,
    "b": 73
  },
  "hsl": {
    "h": 347.143,
    "s": 48.515,
    "l": 39.608
  },
  "oklch": {
    "l": 0.47179,
    "c": 0.13183,
    "h": 10.8
  },
  "luminance": 0.09421
}

Semantic roles & 50–950 ramp

primary

#963449

secondary

#6EB8A8

accent

#D8BB50

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#120809

muted

#817B7B

Preview Lab

Preview with #963449

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →