#90394A#90394A

#90394A is a mid, moderate red. Relative luminance 0.093; OKLCH L 46.9% C 0.118 H 10.9°. Best body text is #FFFFFF at 7.32:1 contrast (WCAG AA passes).

Color values

HEX	#90394A
RGB	rgb(144, 57, 74)
HSL	hsl(348, 43%, 39%)
HSV	hsv(348, 60%, 56%)
CMYK	cmyk(0%, 60.4%, 48.6%, 43.5%)
CIE-LAB	lab(36.65, 38.37, 8.67)
CIE-LCH	lch(36.65, 39.34, 12.73°)
OKLab	oklab(46.89% 0.1163 0.0223)
OKLCH	oklch(46.89% 0.118 10.9)
XYZ	xyz(14.2018, 9.3516, 7.5344)
Luminance	0.0935 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#90394A #39907F

analogous

#903976 #90394A #905439

triadic

#90394A #4A9039 #394A90

tetradic

#90394A #769039 #39907F #543990

square

#90394A #769039 #39907F #543990

split-complementary

#90394A #399054 #397690

monochromatic

#38161D #642833 #90394A #B94D62 #CA7989

Accessibility & contrast

On white

7.32

#90394A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.87

#90394A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #90394A

7.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##90394A	#FFFFFF	#000000	##FFFFFF
##90394A	1.00	7.32	2.87	7.32
#FFFFFF	7.32	1.00	21.00	1.00
#000000	2.87	21.00	1.00	21.00
##FFFFFF	7.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4C4B4A

Deuteranopia (green-blind)

#625D48

Tritanopia (blue-blind)

#9C2D3F

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #90394a;
/* rgb */ color: rgb(144, 57, 74);
/* oklch */ color: oklch(46.9% 0.118 10.9);

Tailwind

colors: {
  custom: {
    50: '#b5737c',
    500: '#90394a',
    950: '#000000',
  },
}

SCSS

$custom: #90394a;
$custom-light: #b5737c;
$custom-dark: #000000;

JSON

{
  "hex": "#90394a",
  "rgb": {
    "r": 144,
    "g": 57,
    "b": 74
  },
  "hsl": {
    "h": 348.276,
    "s": 43.284,
    "l": 39.412
  },
  "oklch": {
    "l": 0.46887,
    "c": 0.11841,
    "h": 10.9
  },
  "luminance": 0.0935
}

Semantic roles & 50–950 ramp

primary

#90394A

secondary

#71B3A6

accent

#D3BA55

background

#FBF7F7

surface

#F6EDEE

border

#D0C8C9

text

#120809

muted

#817B7B

Preview Lab

Preview with #90394A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →