#96301D#96301D
#96301D is a mid, vivid red. Relative luminance 0.087; OKLCH L 45.9% C 0.140 H 32.7°. Best body text is #FFFFFF at 7.67:1 contrast (WCAG AA passes).
Color values
| HEX | #96301D |
|---|---|
| RGB | rgb(150, 48, 29) |
| HSL | hsl(9, 68%, 35%) |
| HSV | hsv(9, 81%, 59%) |
| CMYK | cmyk(0%, 68%, 80.7%, 41.2%) |
| CIE-LAB | lab(35.38, 41.71, 34.87) |
| CIE-LCH | lch(35.38, 54.36, 39.90°) |
| OKLab | oklab(45.88% 0.118 0.0758) |
| OKLCH | oklch(45.88% 0.14 32.7) |
| XYZ | xyz(13.8580, 8.6887, 2.1095) |
| Luminance | 0.0869 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Brownish Red
#9E3623
ΔE00 2.14
Brick
#A03623
ΔE00 2.47
Red Brown
#8B2E16
ΔE00 2.71
Burnt Red
#9F2305
ΔE00 4.09
Brown Red
#922B05
ΔE00 4.66
Brick Red
#8F1402
ΔE00 5.02
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#96301D #1D8396
analogous
#961D47 #96301D #966C1D
triadic
#96301D #1D9630 #301D96
tetradic
#96301D #47961D #1D8396 #6C1D96
square
#96301D #47961D #1D8396 #6C1D96
split-complementary
#96301D #1D966C #1D4796
monochromatic
#2F0F09 #632013 #96301D #C94027 #DD6650
Accessibility & contrast
On white
7.67
#96301D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.74
#96301D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #96301D
7.67:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##96301D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##96301D | 1.00 | 7.67 | 2.74 | 7.67 |
| #FFFFFF | 7.67 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.74 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.67 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4D451A
Deuteranopia (green-blind)
#675C19
Tritanopia (blue-blind)
#A5112C
Achromatopsia (no color)
#535353
Design tokens & code
CSS
--color: #96301d; /* rgb */ color: rgb(150, 48, 29); /* oklch */ color: oklch(45.9% 0.140 32.7);
Tailwind
colors: {
custom: {
50: '#bd6e5a',
500: '#96301d',
950: '#000000',
},
}SCSS
$custom: #96301d; $custom-light: #bd6e5a; $custom-dark: #000000;
JSON
{
"hex": "#96301d",
"rgb": {
"r": 150,
"g": 48,
"b": 29
},
"hsl": {
"h": 9.421,
"s": 67.598,
"l": 35.098
},
"oklch": {
"l": 0.45882,
"c": 0.14029,
"h": 32.7
},
"luminance": 0.08687
}Semantic roles & 50–950 ramp
primary
#96301D
secondary
#4FAEC0
accent
#CFEA3D
background
#FCF6F5
surface
#F8ECE9
border
#D1C7C5
text
#130704
muted
#827A79