#301D96#301D96

#301D96 is a dark, vivid blue. Relative luminance 0.037; OKLCH L 35.3% C 0.182 H 278.7°. Best body text is #FFFFFF at 12.06:1 contrast (WCAG AA passes).

Color values

HEX	#301D96
RGB	rgb(48, 29, 150)
HSL	hsl(249, 68%, 35%)
HSV	hsv(249, 81%, 59%)
CMYK	cmyk(68%, 80.7%, 0%, 41.2%)
CIE-LAB	lab(22.68, 44.44, -62.26)
CIE-LCH	lch(22.68, 76.50, 305.52°)
OKLab	oklab(35.33% 0.0276 -0.1798)
OKLCH	oklch(35.33% 0.182 278.7)
XYZ	xyz(7.1615, 3.7085, 29.1867)
Luminance	0.0371 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D96 #83961D

analogous

#1D4796 #301D96 #6C1D96

triadic

#301D96 #96301D #1D9630

tetradic

#301D96 #961D47 #83961D #1D966C

square

#301D96 #961D47 #83961D #1D966C

split-complementary

#301D96 #966C1D #47961D

monochromatic

#0F092F #201363 #301D96 #4027C9 #6650DD

Accessibility & contrast

On white

12.06

#301D96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.74

#301D96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D96

12.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D96	#FFFFFF	#000000	##FFFFFF
##301D96	1.00	12.06	1.74	12.06
#FFFFFF	12.06	1.00	21.00	1.00
#000000	1.74	21.00	1.00	21.00
##FFFFFF	12.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B99

Deuteranopia (green-blind)

#003194

Tritanopia (blue-blind)

#00425A

Achromatopsia (no color)

#363636

Design tokens & code

CSS

--color: #301d96;
/* rgb */ color: rgb(48, 29, 150);
/* oklch */ color: oklch(35.3% 0.182 278.7);

Tailwind

colors: {
  custom: {
    50: '#785db6',
    500: '#301d96',
    950: '#000000',
  },
}

SCSS

$custom: #301d96;
$custom-light: #785db6;
$custom-dark: #000000;

JSON

{
  "hex": "#301d96",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 150
  },
  "hsl": {
    "h": 249.421,
    "s": 67.598,
    "l": 35.098
  },
  "oklch": {
    "l": 0.35329,
    "c": 0.18193,
    "h": 278.7
  },
  "luminance": 0.03709
}

Semantic roles & 50–950 ramp

primary

#301D96

secondary

#AEC04F

accent

#EA3DCF

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301D96

Body copy rendered with the generated semantic roles for this colour.

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