#96301C#96301C

#96301C is a mid, vivid red. Relative luminance 0.087; OKLCH L 45.9% C 0.141 H 33.1°. Best body text is #FFFFFF at 7.67:1 contrast (WCAG AA passes).

Color values

HEX	#96301C
RGB	rgb(150, 48, 28)
HSL	hsl(10, 69%, 35%)
HSV	hsv(10, 81%, 59%)
CMYK	cmyk(0%, 68%, 81.3%, 41.2%)
CIE-LAB	lab(35.37, 41.67, 35.40)
CIE-LCH	lch(35.37, 54.68, 40.35°)
OKLab	oklab(45.87% 0.1177 0.0767)
OKLCH	oklch(45.87% 0.141 33.1)
XYZ	xyz(13.8458, 8.6838, 2.0455)
Luminance	0.0868 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#96301C #1C8296

analogous

#961C45 #96301C #966D1C

triadic

#96301C #1C9630 #301C96

tetradic

#96301C #45961C #1C8296 #6D1C96

square

#96301C #45961C #1C8296 #6D1C96

split-complementary

#96301C #1C966D #1C4596

monochromatic

#2F0F09 #621F12 #96301C #CA4126 #DE664E

Accessibility & contrast

On white

7.67

#96301C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#96301C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #96301C

7.67:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##96301C	#FFFFFF	#000000	##FFFFFF
##96301C	1.00	7.67	2.74	7.67
#FFFFFF	7.67	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.67	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4519

Deuteranopia (green-blind)

#675C18

Tritanopia (blue-blind)

#A5102C

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #96301c;
/* rgb */ color: rgb(150, 48, 28);
/* oklch */ color: oklch(45.9% 0.141 33.1);

Tailwind

colors: {
  custom: {
    50: '#bd6e5a',
    500: '#96301c',
    950: '#000000',
  },
}

SCSS

$custom: #96301c;
$custom-light: #bd6e5a;
$custom-dark: #000000;

JSON

{
  "hex": "#96301c",
  "rgb": {
    "r": 150,
    "g": 48,
    "b": 28
  },
  "hsl": {
    "h": 9.836,
    "s": 68.539,
    "l": 34.902
  },
  "oklch": {
    "l": 0.45871,
    "c": 0.1405,
    "h": 33.1
  },
  "luminance": 0.08682
}

Semantic roles & 50–950 ramp

primary

#96301C

secondary

#4DAEC1

accent

#CFEB3C

background

#FCF6F5

surface

#F8ECE9

border

#D1C7C5

text

#140704

muted

#827A79

Preview Lab

Preview with #96301C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →