#301C96#301C96

#301C96 is a dark, vivid blue. Relative luminance 0.037; OKLCH L 35.2% C 0.183 H 278.8°. Best body text is #FFFFFF at 12.12:1 contrast (WCAG AA passes).

Color values

HEX	#301C96
RGB	rgb(48, 28, 150)
HSL	hsl(250, 69%, 35%)
HSV	hsv(250, 81%, 59%)
CMYK	cmyk(68%, 81.3%, 0%, 41.2%)
CIE-LAB	lab(22.52, 44.93, -62.54)
CIE-LCH	lch(22.52, 77.01, 305.70°)
OKLab	oklab(35.21% 0.0281 -0.1806)
OKLCH	oklch(35.21% 0.183 278.8)
XYZ	xyz(7.1374, 3.6603, 29.1786)
Luminance	0.0366 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301C96 #82961C

analogous

#1C4596 #301C96 #6D1C96

triadic

#301C96 #96301C #1C9630

tetradic

#301C96 #961C45 #82961C #1C966D

square

#301C96 #961C45 #82961C #1C966D

split-complementary

#301C96 #966D1C #45961C

monochromatic

#0F092F #1F1262 #301C96 #4126CA #664EDE

Accessibility & contrast

On white

12.12

#301C96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.73

#301C96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301C96

12.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301C96	#FFFFFF	#000000	##FFFFFF
##301C96	1.00	12.12	1.73	12.12
#FFFFFF	12.12	1.00	21.00	1.00
#000000	1.73	21.00	1.00	21.00
##FFFFFF	12.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A99

Deuteranopia (green-blind)

#003194

Tritanopia (blue-blind)

#004159

Achromatopsia (no color)

#363636

Design tokens & code

CSS

--color: #301c96;
/* rgb */ color: rgb(48, 28, 150);
/* oklch */ color: oklch(35.2% 0.183 278.8);

Tailwind

colors: {
  custom: {
    50: '#785cb6',
    500: '#301c96',
    950: '#000000',
  },
}

SCSS

$custom: #301c96;
$custom-light: #785cb6;
$custom-dark: #000000;

JSON

{
  "hex": "#301c96",
  "rgb": {
    "r": 48,
    "g": 28,
    "b": 150
  },
  "hsl": {
    "h": 249.836,
    "s": 68.539,
    "l": 34.902
  },
  "oklch": {
    "l": 0.35212,
    "c": 0.18279,
    "h": 278.8
  },
  "luminance": 0.03661
}

Semantic roles & 50–950 ramp

primary

#301C96

secondary

#AEC14D

accent

#EB3CCF

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301C96

Body copy rendered with the generated semantic roles for this colour.

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