#96301B#96301B

#96301B is a mid, vivid red. Relative luminance 0.087; OKLCH L 45.9% C 0.141 H 33.4°. Best body text is #FFFFFF at 7.68:1 contrast (WCAG AA passes).

Color values

HEX	#96301B
RGB	rgb(150, 48, 27)
HSL	hsl(10, 69%, 35%)
HSV	hsv(10, 82%, 59%)
CMYK	cmyk(0%, 68%, 82%, 41.2%)
CIE-LAB	lab(35.36, 41.64, 35.93)
CIE-LCH	lch(35.36, 54.99, 40.79°)
OKLab	oklab(45.86% 0.1174 0.0775)
OKLCH	oklch(45.86% 0.141 33.4)
XYZ	xyz(13.8340, 8.6791, 1.9835)
Luminance	0.0868 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#96301B #1B8196

analogous

#961B43 #96301B #966E1B

triadic

#96301B #1B9630 #301B96

tetradic

#96301B #43961B #1B8196 #6E1B96

square

#96301B #43961B #1B8196 #6E1B96

split-complementary

#96301B #1B966E #1B4396

monochromatic

#2E0F08 #621F12 #96301B #CA4124 #DF664D

Accessibility & contrast

On white

7.68

#96301B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.74

#96301B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #96301B

7.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##96301B	#FFFFFF	#000000	##FFFFFF
##96301B	1.00	7.68	2.74	7.68
#FFFFFF	7.68	1.00	21.00	1.00
#000000	2.74	21.00	1.00	21.00
##FFFFFF	7.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4518

Deuteranopia (green-blind)

#675C16

Tritanopia (blue-blind)

#A5102C

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #96301b;
/* rgb */ color: rgb(150, 48, 27);
/* oklch */ color: oklch(45.9% 0.141 33.4);

Tailwind

colors: {
  custom: {
    50: '#bd6e59',
    500: '#96301b',
    950: '#000000',
  },
}

SCSS

$custom: #96301b;
$custom-light: #bd6e59;
$custom-dark: #000000;

JSON

{
  "hex": "#96301b",
  "rgb": {
    "r": 150,
    "g": 48,
    "b": 27
  },
  "hsl": {
    "h": 10.244,
    "s": 69.492,
    "l": 34.706
  },
  "oklch": {
    "l": 0.45862,
    "c": 0.14069,
    "h": 33.4
  },
  "luminance": 0.08677
}

Semantic roles & 50–950 ramp

primary

#96301B

secondary

#4CADC1

accent

#CEEC3B

background

#FCF6F5

surface

#F8ECE9

border

#D1C7C5

text

#140703

muted

#827A78

Preview Lab

Preview with #96301B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →