#301B96#301B96

#301B96 is a dark, vivid violet. Relative luminance 0.036; OKLCH L 35.1% C 0.184 H 279.0°. Best body text is #FFFFFF at 12.19:1 contrast (WCAG AA passes).

Color values

HEX	#301B96
RGB	rgb(48, 27, 150)
HSL	hsl(250, 69%, 35%)
HSV	hsv(250, 82%, 59%)
CMYK	cmyk(68%, 82%, 0%, 41.2%)
CIE-LAB	lab(22.35, 45.41, -62.81)
CIE-LCH	lch(22.35, 77.51, 305.87°)
OKLab	oklab(35.1% 0.0286 -0.1814)
OKLCH	oklch(35.1% 0.184 279)
XYZ	xyz(7.1141, 3.6137, 29.1708)
Luminance	0.0361 (WCAG relative)
Temperature	cool
Family	violet

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301B96 #81961B

analogous

#1B4396 #301B96 #6E1B96

triadic

#301B96 #96301B #1B9630

tetradic

#301B96 #961B43 #81961B #1B966E

square

#301B96 #961B43 #81961B #1B966E

split-complementary

#301B96 #966E1B #43961B

monochromatic

#0F082E #1F1262 #301B96 #4124CA #664DDF

Accessibility & contrast

On white

12.19

#301B96 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.72

#301B96 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301B96

12.19:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301B96	#FFFFFF	#000000	##FFFFFF
##301B96	1.00	12.19	1.72	12.19
#FFFFFF	12.19	1.00	21.00	1.00
#000000	1.72	21.00	1.00	21.00
##FFFFFF	12.19	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A99

Deuteranopia (green-blind)

#003094

Tritanopia (blue-blind)

#004159

Achromatopsia (no color)

#353535

Design tokens & code

CSS

--color: #301b96;
/* rgb */ color: rgb(48, 27, 150);
/* oklch */ color: oklch(35.1% 0.184 279.0);

Tailwind

colors: {
  custom: {
    50: '#785cb6',
    500: '#301b96',
    950: '#000000',
  },
}

SCSS

$custom: #301b96;
$custom-light: #785cb6;
$custom-dark: #000000;

JSON

{
  "hex": "#301b96",
  "rgb": {
    "r": 48,
    "g": 27,
    "b": 150
  },
  "hsl": {
    "h": 250.244,
    "s": 69.492,
    "l": 34.706
  },
  "oklch": {
    "l": 0.35098,
    "c": 0.18363,
    "h": 279
  },
  "luminance": 0.03614
}

Semantic roles & 50–950 ramp

primary

#301B96

secondary

#ADC14C

accent

#EC3BCE

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301B96

Body copy rendered with the generated semantic roles for this colour.

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