#963017#963017

#963017 is a mid, vivid red. Relative luminance 0.087; OKLCH L 45.8% C 0.141 H 34.7°. Best body text is #FFFFFF at 7.69:1 contrast (WCAG AA passes).

Color values

HEX	#963017
RGB	rgb(150, 48, 23)
HSL	hsl(12, 73%, 34%)
HSV	hsv(12, 85%, 59%)
CMYK	cmyk(0%, 68%, 84.7%, 41.2%)
CIE-LAB	lab(35.33, 41.51, 37.96)
CIE-LCH	lch(35.33, 56.25, 42.44°)
OKLab	oklab(45.83% 0.1163 0.0805)
OKLCH	oklch(45.83% 0.141 34.7)
XYZ	xyz(13.7909, 8.6619, 1.7562)
Luminance	0.0866 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#963017 #177D96

analogous

#96173E #963017 #967017

triadic

#963017 #179630 #301796

tetradic

#963017 #3E9617 #177D96 #701796

square

#963017 #3E9617 #177D96 #701796

split-complementary

#963017 #179670 #173E96

monochromatic

#2C0E07 #611F0F #963017 #CB411F #E26445

Accessibility & contrast

On white

7.69

#963017 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.73

#963017 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #963017

7.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##963017	#FFFFFF	#000000	##FFFFFF
##963017	1.00	7.69	2.73	7.69
#FFFFFF	7.69	1.00	21.00	1.00
#000000	2.73	21.00	1.00	21.00
##FFFFFF	7.69	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4513

Deuteranopia (green-blind)

#675B12

Tritanopia (blue-blind)

#A60F2B

Achromatopsia (no color)

#535353

Design tokens & code

CSS

--color: #963017;
/* rgb */ color: rgb(150, 48, 23);
/* oklch */ color: oklch(45.8% 0.141 34.7);

Tailwind

colors: {
  custom: {
    50: '#bd6e57',
    500: '#963017',
    950: '#000000',
  },
}

SCSS

$custom: #963017;
$custom-light: #bd6e57;
$custom-dark: #000000;

JSON

{
  "hex": "#963017",
  "rgb": {
    "r": 150,
    "g": 48,
    "b": 23
  },
  "hsl": {
    "h": 11.811,
    "s": 73.41,
    "l": 33.922
  },
  "oklch": {
    "l": 0.45825,
    "c": 0.14147,
    "h": 34.7
  },
  "luminance": 0.0866
}

Semantic roles & 50–950 ramp

primary

#963017

secondary

#45ABC3

accent

#CCF038

background

#FCF6F5

surface

#F9ECE9

border

#D2C7C5

text

#140703

muted

#827A78

Preview Lab

Preview with #963017

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →