#962940#962940
#962940 is a mid, vivid red. Relative luminance 0.084; OKLCH L 45.7% C 0.144 H 12.8°. Best body text is #FFFFFF at 7.81:1 contrast (WCAG AA passes).
Color values
| HEX | #962940 |
|---|---|
| RGB | rgb(150, 41, 64) |
| HSL | hsl(347, 57%, 37%) |
| HSV | hsv(347, 73%, 59%) |
| CMYK | cmyk(0%, 72.7%, 57.3%, 41.2%) |
| CIE-LAB | lab(34.89, 46.57, 12.81) |
| CIE-LCH | lch(34.89, 48.30, 15.37°) |
| OKLab | oklab(45.7% 0.1405 0.032) |
| OKLCH | oklch(45.7% 0.144 12.8) |
| XYZ | xyz(14.2974, 8.4421, 5.7261) |
| Luminance | 0.0844 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Cranberry
#9E003A
ΔE00 3.67
Rouge
#AB1239
ΔE00 4.70
Red Wine
#8C0034
ΔE00 5.16
Raspberry (survey)
#B00149
ΔE00 5.57
Purplish Red
#B0054B
ΔE00 5.75
Purple Red
#990147
ΔE00 6.14
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#962940 #29967F
analogous
#962977 #962940 #964829
triadic
#962940 #409629 #294096
tetradic
#962940 #779629 #29967F #482996
square
#962940 #779629 #29967F #482996
split-complementary
#962940 #299648 #297796
monochromatic
#360F17 #661C2B #962940 #C63655 #D5657C
Accessibility & contrast
On white
7.81
#962940 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.69
#962940 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #962940
7.81:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##962940 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##962940 | 1.00 | 7.81 | 2.69 | 7.81 |
| #FFFFFF | 7.81 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.69 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.81 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#454440
Deuteranopia (green-blind)
#615A3D
Tritanopia (blue-blind)
#A40E32
Achromatopsia (no color)
#525252
Design tokens & code
CSS
--color: #962940; /* rgb */ color: rgb(150, 41, 64); /* oklch */ color: oklch(45.7% 0.144 12.8);
Tailwind
colors: {
custom: {
50: '#bb6b74',
500: '#962940',
950: '#000000',
},
}SCSS
$custom: #962940; $custom-light: #bb6b74; $custom-dark: #000000;
JSON
{
"hex": "#962940",
"rgb": {
"r": 150,
"g": 41,
"b": 64
},
"hsl": {
"h": 347.339,
"s": 57.068,
"l": 37.451
},
"oklch": {
"l": 0.45695,
"c": 0.14414,
"h": 12.8
},
"luminance": 0.0844
}Semantic roles & 50–950 ramp
primary
#962940
secondary
#60BBA8
accent
#E0C047
background
#FCF6F7
surface
#F8ECED
border
#D1C7C8
text
#130708
muted
#827A7B