#94381D#94381D

#94381D is a mid, vivid red. Relative luminance 0.092; OKLCH L 46.6% C 0.130 H 36.7°. Best body text is #FFFFFF at 7.39:1 contrast (WCAG AA passes).

Color values

HEX	#94381D
RGB	rgb(148, 56, 29)
HSL	hsl(14, 67%, 35%)
HSV	hsv(14, 80%, 58%)
CMYK	cmyk(0%, 62.2%, 80.4%, 42%)
CIE-LAB	lab(36.39, 37.27, 35.77)
CIE-LCH	lch(36.39, 51.66, 43.82°)
OKLab	oklab(46.58% 0.1045 0.078)
OKLCH	oklch(46.58% 0.13 36.7)
XYZ	xyz(13.8502, 9.2149, 2.2115)
Luminance	0.0921 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#94381D #1D7994

analogous

#941D3E #94381D #94731D

triadic

#94381D #1D9438 #381D94

tetradic

#94381D #3E941D #1D7994 #731D94

square

#94381D #3E941D #1D7994 #731D94

split-complementary

#94381D #1D9473 #1D3E94

monochromatic

#2E1109 #612513 #94381D #C74B27 #DC6F4F

Accessibility & contrast

On white

7.39

#94381D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.84

#94381D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #94381D

7.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##94381D	#FFFFFF	#000000	##FFFFFF
##94381D	1.00	7.39	2.84	7.39
#FFFFFF	7.39	1.00	21.00	1.00
#000000	2.84	21.00	1.00	21.00
##FFFFFF	7.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#524919

Deuteranopia (green-blind)

#695D1A

Tritanopia (blue-blind)

#A32132

Achromatopsia (no color)

#565656

Design tokens & code

CSS

--color: #94381d;
/* rgb */ color: rgb(148, 56, 29);
/* oklch */ color: oklch(46.6% 0.130 36.7);

Tailwind

colors: {
  custom: {
    50: '#bb725b',
    500: '#94381d',
    950: '#000000',
  },
}

SCSS

$custom: #94381d;
$custom-light: #bb725b;
$custom-dark: #000000;

JSON

{
  "hex": "#94381d",
  "rgb": {
    "r": 148,
    "g": 56,
    "b": 29
  },
  "hsl": {
    "h": 13.613,
    "s": 67.232,
    "l": 34.706
  },
  "oklch": {
    "l": 0.46579,
    "c": 0.1304,
    "h": 36.7
  },
  "luminance": 0.09213
}

Semantic roles & 50–950 ramp

primary

#94381D

secondary

#4EA5BF

accent

#C3EA3E

background

#FCF7F5

surface

#F8EDE9

border

#D1C8C5

text

#130804

muted

#827B79

Preview Lab

Preview with #94381D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →