#731D94#731D94

#731D94 is a dark, vivid purple. Relative luminance 0.067; OKLCH L 43.0% C 0.185 H 314.2°. Best body text is #FFFFFF at 9.00:1 contrast (WCAG AA passes).

Color values

HEX	#731D94
RGB	rgb(115, 29, 148)
HSL	hsl(283, 67%, 35%)
HSV	hsv(283, 80%, 58%)
CMYK	cmyk(22.3%, 80.4%, 0%, 42%)
CIE-LAB	lab(31.02, 53.95, -47.04)
CIE-LCH	lch(31.02, 71.58, 318.92°)
OKLab	oklab(42.97% 0.1294 -0.133)
OKLCH	oklch(42.97% 0.185 314.2)
XYZ	xyz(12.8540, 6.6621, 28.6200)
Luminance	0.0666 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731D94 #3E941D

analogous

#371D94 #731D94 #941D7A

triadic

#731D94 #94731D #1D9473

tetradic

#731D94 #94371D #3E941D #1D7A94

square

#731D94 #94371D #3E941D #1D7A94

split-complementary

#731D94 #7A941D #1D9437

monochromatic

#23092E #4B1361 #731D94 #9B27C7 #B54FDC

Accessibility & contrast

On white

9.00

#731D94 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.33

#731D94 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731D94

9.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731D94	#FFFFFF	#000000	##FFFFFF
##731D94	1.00	9.00	2.33	9.00
#FFFFFF	9.00	1.00	21.00	1.00
#000000	2.33	21.00	1.00	21.00
##FFFFFF	9.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004597

Deuteranopia (green-blind)

#124B92

Tritanopia (blue-blind)

#703A59

Achromatopsia (no color)

#494949

Design tokens & code

CSS

--color: #731d94;
/* rgb */ color: rgb(115, 29, 148);
/* oklch */ color: oklch(43.0% 0.185 314.2);

Tailwind

colors: {
  custom: {
    50: '#a064b4',
    500: '#731d94',
    950: '#000000',
  },
}

SCSS

$custom: #731d94;
$custom-light: #a064b4;
$custom-dark: #000000;

JSON

{
  "hex": "#731d94",
  "rgb": {
    "r": 115,
    "g": 29,
    "b": 148
  },
  "hsl": {
    "h": 283.361,
    "s": 67.232,
    "l": 34.706
  },
  "oklch": {
    "l": 0.42967,
    "c": 0.18549,
    "h": 314.2
  },
  "luminance": 0.06662
}

Semantic roles & 50–950 ramp

primary

#731D94

secondary

#6DBF4E

accent

#EA3E6D

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731D94

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →