#94301F#94301F

#94301F is a mid, vivid red. Relative luminance 0.085; OKLCH L 45.6% C 0.138 H 32.1°. Best body text is #FFFFFF at 7.77:1 contrast (WCAG AA passes).

Color values

HEX	#94301F
RGB	rgb(148, 48, 31)
HSL	hsl(9, 65%, 35%)
HSV	hsv(9, 79%, 58%)
CMYK	cmyk(0%, 67.6%, 79.1%, 42%)
CIE-LAB	lab(35.02, 41.06, 33.28)
CIE-LCH	lch(35.02, 52.85, 39.02°)
OKLab	oklab(45.55% 0.1167 0.0731)
OKLCH	oklch(45.55% 0.138 32.1)
XYZ	xyz(13.5185, 8.5107, 2.2270)
Luminance	0.0851 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#94301F #1F8394

analogous

#941F48 #94301F #946A1F

triadic

#94301F #1F9430 #301F94

tetradic

#94301F #48941F #1F8394 #6A1F94

square

#94301F #48941F #1F8394 #6A1F94

split-complementary

#94301F #1F946A #1F4894

monochromatic

#2F0F0A #612014 #94301F #C7402A #DB6653

Accessibility & contrast

On white

7.77

#94301F on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.70

#94301F on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #94301F

7.77:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##94301F	#FFFFFF	#000000	##FFFFFF
##94301F	1.00	7.77	2.70	7.77
#FFFFFF	7.77	1.00	21.00	1.00
#000000	2.70	21.00	1.00	21.00
##FFFFFF	7.77	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D441C

Deuteranopia (green-blind)

#655B1B

Tritanopia (blue-blind)

#A3132D

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #94301f;
/* rgb */ color: rgb(148, 48, 31);
/* oklch */ color: oklch(45.6% 0.138 32.1);

Tailwind

colors: {
  custom: {
    50: '#bb6e5c',
    500: '#94301f',
    950: '#000000',
  },
}

SCSS

$custom: #94301f;
$custom-light: #bb6e5c;
$custom-dark: #000000;

JSON

{
  "hex": "#94301f",
  "rgb": {
    "r": 148,
    "g": 48,
    "b": 31
  },
  "hsl": {
    "h": 8.718,
    "s": 65.363,
    "l": 35.098
  },
  "oklch": {
    "l": 0.45553,
    "c": 0.13769,
    "h": 32.1
  },
  "luminance": 0.08509
}

Semantic roles & 50–950 ramp

primary

#94301F

secondary

#51AEBE

accent

#D0E83F

background

#FCF6F5

surface

#F8ECE9

border

#D1C7C5

text

#130704

muted

#827A79

Preview Lab

Preview with #94301F

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →