#301F94#301F94

#301F94 is a dark, vivid blue. Relative luminance 0.037; OKLCH L 35.4% C 0.178 H 278.8°. Best body text is #FFFFFF at 12.01:1 contrast (WCAG AA passes).

Color values

HEX	#301F94
RGB	rgb(48, 31, 148)
HSL	hsl(249, 65%, 35%)
HSV	hsv(249, 79%, 58%)
CMYK	cmyk(67.6%, 79.1%, 0%, 42%)
CIE-LAB	lab(22.81, 42.81, -60.81)
CIE-LCH	lch(22.81, 74.37, 305.14°)
OKLab	oklab(35.35% 0.0271 -0.1756)
OKLCH	oklch(35.35% 0.178 278.8)
XYZ	xyz(7.0525, 3.7459, 28.3626)
Luminance	0.0375 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301F94 #83941F

analogous

#1F4894 #301F94 #6A1F94

triadic

#301F94 #94301F #1F9430

tetradic

#301F94 #941F48 #83941F #1F946A

square

#301F94 #941F48 #83941F #1F946A

split-complementary

#301F94 #946A1F #48941F

monochromatic

#0F0A2F #201461 #301F94 #402AC7 #6653DB

Accessibility & contrast

On white

12.01

#301F94 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.75

#301F94 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301F94

12.01:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301F94	#FFFFFF	#000000	##FFFFFF
##301F94	1.00	12.01	1.75	12.01
#FFFFFF	12.01	1.00	21.00	1.00
#000000	1.75	21.00	1.00	21.00
##FFFFFF	12.01	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B97

Deuteranopia (green-blind)

#003292

Tritanopia (blue-blind)

#004259

Achromatopsia (no color)

#363636

Design tokens & code

CSS

--color: #301f94;
/* rgb */ color: rgb(48, 31, 148);
/* oklch */ color: oklch(35.4% 0.178 278.8);

Tailwind

colors: {
  custom: {
    50: '#775eb5',
    500: '#301f94',
    950: '#000000',
  },
}

SCSS

$custom: #301f94;
$custom-light: #775eb5;
$custom-dark: #000000;

JSON

{
  "hex": "#301f94",
  "rgb": {
    "r": 48,
    "g": 31,
    "b": 148
  },
  "hsl": {
    "h": 248.718,
    "s": 65.363,
    "l": 35.098
  },
  "oklch": {
    "l": 0.35354,
    "c": 0.17771,
    "h": 278.8
  },
  "luminance": 0.03746
}

Semantic roles & 50–950 ramp

primary

#301F94

secondary

#AEBE51

accent

#E83FD0

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301F94

Body copy rendered with the generated semantic roles for this colour.

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