#94301D#94301D

#94301D is a mid, vivid red. Relative luminance 0.085; OKLCH L 45.5% C 0.138 H 32.8°. Best body text is #FFFFFF at 7.78:1 contrast (WCAG AA passes).

Color values

HEX	#94301D
RGB	rgb(148, 48, 29)
HSL	hsl(10, 67%, 35%)
HSV	hsv(10, 80%, 58%)
CMYK	cmyk(0%, 67.6%, 80.4%, 42%)
CIE-LAB	lab(35.00, 40.99, 34.37)
CIE-LCH	lch(35.00, 53.49, 39.98°)
OKLab	oklab(45.53% 0.116 0.0749)
OKLCH	oklch(45.53% 0.138 32.8)
XYZ	xyz(13.4930, 8.5005, 2.0924)
Luminance	0.0850 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#94301D #1D8194

analogous

#941D45 #94301D #946C1D

triadic

#94301D #1D9430 #301D94

tetradic

#94301D #45941D #1D8194 #6C1D94

square

#94301D #45941D #1D8194 #6C1D94

split-complementary

#94301D #1D946C #1D4594

monochromatic

#2E0F09 #611F13 #94301D #C74127 #DC664F

Accessibility & contrast

On white

7.78

#94301D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.70

#94301D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #94301D

7.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##94301D	#FFFFFF	#000000	##FFFFFF
##94301D	1.00	7.78	2.70	7.78
#FFFFFF	7.78	1.00	21.00	1.00
#000000	2.70	21.00	1.00	21.00
##FFFFFF	7.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D441A

Deuteranopia (green-blind)

#655A19

Tritanopia (blue-blind)

#A3122C

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #94301d;
/* rgb */ color: rgb(148, 48, 29);
/* oklch */ color: oklch(45.5% 0.138 32.8);

Tailwind

colors: {
  custom: {
    50: '#bb6e5a',
    500: '#94301d',
    950: '#000000',
  },
}

SCSS

$custom: #94301d;
$custom-light: #bb6e5a;
$custom-dark: #000000;

JSON

{
  "hex": "#94301d",
  "rgb": {
    "r": 148,
    "g": 48,
    "b": 29
  },
  "hsl": {
    "h": 9.58,
    "s": 67.232,
    "l": 34.706
  },
  "oklch": {
    "l": 0.45531,
    "c": 0.1381,
    "h": 32.8
  },
  "luminance": 0.08499
}

Semantic roles & 50–950 ramp

primary

#94301D

secondary

#4EADBF

accent

#CFEA3E

background

#FCF6F5

surface

#F8ECE9

border

#D1C7C5

text

#130704

muted

#827A79

Preview Lab

Preview with #94301D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →