#301D94#301D94

#301D94 is a dark, vivid blue. Relative luminance 0.036; OKLCH L 35.1% C 0.180 H 279.0°. Best body text is #FFFFFF at 12.15:1 contrast (WCAG AA passes).

Color values

HEX	#301D94
RGB	rgb(48, 29, 148)
HSL	hsl(250, 67%, 35%)
HSV	hsv(250, 80%, 58%)
CMYK	cmyk(67.6%, 80.4%, 0%, 42%)
CIE-LAB	lab(22.46, 43.83, -61.39)
CIE-LCH	lch(22.46, 75.43, 305.52°)
OKLab	oklab(35.11% 0.0282 -0.1773)
OKLCH	oklch(35.11% 0.18 279)
XYZ	xyz(7.0019, 3.6446, 28.3457)
Luminance	0.0365 (WCAG relative)
Temperature	cool
Family	blue

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#301D94 #81941D

analogous

#1D4594 #301D94 #6C1D94

triadic

#301D94 #94301D #1D9430

tetradic

#301D94 #941D45 #81941D #1D946C

square

#301D94 #941D45 #81941D #1D946C

split-complementary

#301D94 #946C1D #45941D

monochromatic

#0F092E #1F1361 #301D94 #4127C7 #664FDC

Accessibility & contrast

On white

12.15

#301D94 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.73

#301D94 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #301D94

12.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##301D94	#FFFFFF	#000000	##FFFFFF
##301D94	1.00	12.15	1.73	12.15
#FFFFFF	12.15	1.00	21.00	1.00
#000000	1.73	21.00	1.00	21.00
##FFFFFF	12.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A97

Deuteranopia (green-blind)

#003192

Tritanopia (blue-blind)

#004158

Achromatopsia (no color)

#363636

Design tokens & code

CSS

--color: #301d94;
/* rgb */ color: rgb(48, 29, 148);
/* oklch */ color: oklch(35.1% 0.180 279.0);

Tailwind

colors: {
  custom: {
    50: '#775db5',
    500: '#301d94',
    950: '#000000',
  },
}

SCSS

$custom: #301d94;
$custom-light: #775db5;
$custom-dark: #000000;

JSON

{
  "hex": "#301d94",
  "rgb": {
    "r": 48,
    "g": 29,
    "b": 148
  },
  "hsl": {
    "h": 249.58,
    "s": 67.232,
    "l": 34.706
  },
  "oklch": {
    "l": 0.35108,
    "c": 0.17953,
    "h": 279
  },
  "luminance": 0.03645
}

Semantic roles & 50–950 ramp

primary

#301D94

secondary

#ADBF4E

accent

#EA3ECF

background

#F7F5FB

surface

#EEE9F6

border

#C9C5D0

text

#0A0411

muted

#7C7980

Preview Lab

Preview with #301D94

Body copy rendered with the generated semantic roles for this colour.

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