#94301C#94301C

#94301C is a mid, vivid red. Relative luminance 0.085; OKLCH L 45.5% C 0.138 H 33.2°. Best body text is #FFFFFF at 7.78:1 contrast (WCAG AA passes).

Color values

HEX	#94301C
RGB	rgb(148, 48, 28)
HSL	hsl(10, 68%, 35%)
HSV	hsv(10, 81%, 58%)
CMYK	cmyk(0%, 67.6%, 81.1%, 42%)
CIE-LAB	lab(34.99, 40.95, 34.90)
CIE-LCH	lch(34.99, 53.81, 40.44°)
OKLab	oklab(45.52% 0.1157 0.0758)
OKLCH	oklch(45.52% 0.138 33.2)
XYZ	xyz(13.4808, 8.4956, 2.0284)
Luminance	0.0849 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#94301C #1C8094

analogous

#941C44 #94301C #946C1C

triadic

#94301C #1C9430 #301C94

tetradic

#94301C #44941C #1C8094 #6C1C94

square

#94301C #44941C #1C8094 #6C1C94

split-complementary

#94301C #1C946C #1C4494

monochromatic

#2D0F09 #611F12 #94301C #C74126 #DD654D

Accessibility & contrast

On white

7.78

#94301C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.70

#94301C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #94301C

7.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##94301C	#FFFFFF	#000000	##FFFFFF
##94301C	1.00	7.78	2.70	7.78
#FFFFFF	7.78	1.00	21.00	1.00
#000000	2.70	21.00	1.00	21.00
##FFFFFF	7.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4419

Deuteranopia (green-blind)

#665A18

Tritanopia (blue-blind)

#A3122C

Achromatopsia (no color)

#525252

Design tokens & code

CSS

--color: #94301c;
/* rgb */ color: rgb(148, 48, 28);
/* oklch */ color: oklch(45.5% 0.138 33.2);

Tailwind

colors: {
  custom: {
    50: '#bb6e5a',
    500: '#94301c',
    950: '#000000',
  },
}

SCSS

$custom: #94301c;
$custom-light: #bb6e5a;
$custom-dark: #000000;

JSON

{
  "hex": "#94301c",
  "rgb": {
    "r": 148,
    "g": 48,
    "b": 28
  },
  "hsl": {
    "h": 10,
    "s": 68.182,
    "l": 34.51
  },
  "oklch": {
    "l": 0.45521,
    "c": 0.1383,
    "h": 33.2
  },
  "luminance": 0.08494
}

Semantic roles & 50–950 ramp

primary

#94301C

secondary

#4CACC0

accent

#CEEB3D

background

#FCF6F5

surface

#F8ECE9

border

#D1C7C5

text

#130704

muted

#827A79

Preview Lab

Preview with #94301C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →